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How to Create Brand Evangelists: A Conceptual Framework
16 references·0 citing·49 second hop
How to Create Brand Evangelists: A Conceptual Framework (2023)How to Create Brand Evangelists: A Concep…ENHANCING CUSTOMER LOYALTY THROUGH QUALITY OF SERVICE: EFFECTIVE STRATEGIES TO IMPROVE CUSTOMER SATISFACTION, EXPERIENCE, RELATIONSHIP, AND ENGAGEMENT (2023)ENHANCING CUSTOMER LOYALTY TH…The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study (2022)The Impact of Online Reviews …Antecedents of consumer brand engagement and brand loyalty (2016)Antecedents of consumer brand…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)The effects of social media b…The Impact of Website Quality Dimensions on Customer Satisfaction in the B2C E-commerce Context (2007)The Impact of Website Quality…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Development and Validation of a Brand Trust Scale (2003)Development and Validation of…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The theory of planned behavior (1991)The theory of planned behaviorThe measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The measurement and anteceden…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Whence Consumer Loyalty? (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)The Strength of Weak Ties (1973)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Consumer behavior in social commerce: A literature review (2016)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)The Measurement of Meaning (1957)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Value‐based segmentation of luxury consumption behavior (2009)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Estimating Nonresponse Bias in Mail Surveys (1977)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Organizational commitment, job satisfaction, and turnover among psychiatric technicians. (1974)The measurement of organizational commitment (1979)Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover. (1984)A three-component conceptualization of organizational commitment (1991)Justice at the millenium: A meta-analytic review of 25 years of organizational justice research. (2001)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Communication and Control Processes in the Delivery of Service Quality (1988)Marketing Services: Competing Through Quality (1992)Building Strong Brands (1995)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Customer engagement: the construct, antecedents, and consequences (2016)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
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References

  • 1991The theory of planned behavior105,156 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1990The measurement and antecedents of affective, continuance and normative commitment to the organization11,924 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,900 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 2006Some antecedents and outcomes of brand love2,396 cited
  • 2000Cultivating Service Brand Equity1,753 cited
  • 2004Measuring perceptions of brand luxury1,575 cited
  • 2012The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty977 cited
  • 2003Development and Validation of a Brand Trust Scale906 cited
  • 2016Antecedents of consumer brand engagement and brand loyalty520 cited
  • 2023ENHANCING CUSTOMER LOYALTY THROUGH QUALITY OF SERVICE: EFFECTIVE STRATEGIES TO IMPROVE CUSTOMER SATISFACTION, EXPERIENCE, RELATIONSHIP, AND ENGAGEMENT464 cited
  • 2022The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study463 cited

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  • 2013The influence of brand trust and brand identification on brand evangelism457 cited
  • 2007The Impact of Website Quality Dimensions on Customer Satisfaction in the B2C E-commerce Context445 cited
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