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Developing big data enabled Marketing 4.0 framework
16 references·1 citing·46 second hop
Developing big data enabled Marketing 4.0 framework (2024)Developing big data enabled Marketing 4.0…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Toward the development of a big data analytics capability (2016)Toward the development of a b…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Critical analysis of Big Data challenges and analytical methods (2016)Critical analysis of Big Data…Big data analytics and firm performance: Effects of dynamic capabilities (2016)Big data analytics and firm p…Big Data consumer analytics and the transformation of marketing (2015)Big Data consumer analytics a…Value co-creation: concept and measurement (2014)Value co-creation: concept an…Big Data : The Management Revolution (2013)Big Data : The Management Rev…Twitter power: Tweets as electronic word of mouth (2009)Twitter power: Tweets as elec…Market orientation, marketing capabilities, and firm performance (2009)Market orientation, marketing…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development (2006)Demonstrating Rigor Using The…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The cornerstones of competitive advantage: A resource‐based view (1993)The cornerstones of competiti…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…Stage-wise green supply chain management and environmental performance: Impact of blockchain technology (2024)Stage-wise green supply chain…Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)A resource‐based view of the firm (1984)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Corporate reputation and sustained superior financial performance (2002)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)Dynamic capabilities: A review and research agenda (2007)External Control of Organizations: Resource Dependence Perspective (2011)The phenomenology of the social world (1967)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Qualitative research & evaluation methods (2002)Document Analysis as a Qualitative Research Method (2009)Developing and Using a Codebook for the Analysis of Interview Data: An Example from a Professional Development Research Project (2010)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Business Intelligence and Analytics: From Big Data to Big Impact (2012)CRITICAL QUESTIONS FOR BIG DATA (2012)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)Sustainable development goals and the strategic role of business: A systematic literature review (2020)Towards a circular economy: An emerging economies context (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)PLS-SEM: Indeed a Silver Bullet (2011)Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA (2016)Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities (2019)Influence of artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects (2020)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Theory of Economic Development (2003)Strategic assets and organizational rent (1993)Dynamic capabilities: what are they? (2000)Review : Knowledge Management and Knowledge Management Systems: Conceptual Foundations And Research Issues1,2 (2001)Privacy and human behavior in the age of information (2015)Digital Finance and FinTech: current research and future research directions (2017)
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2006Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development11,797 cited
  • 1993The cornerstones of competitive advantage: A resource‐based view10,742 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2013Big Data : The Management Revolution3,540 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 2016Big data analytics and firm performance: Effects of dynamic capabilities2,466 cited
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  • 2009Twitter power: Tweets as electronic word of mouth1,654 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,542 cited
  • 2016Toward the development of a big data analytics capability1,444 cited
  • 2015Big Data consumer analytics and the transformation of marketing1,377 cited
  • 2016Marketing Analytics for Data-Rich Environments

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1,255 cited
  • 2014Value co-creation: concept and measurement1,218 cited
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    • 2024Stage-wise green supply chain management and environmental performance: Impact of blockchain technology47 cited