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The Role of Storytelling in Advertising Design to Enhance the Brand
8 references·0 citing·22 second hop
The Role of Storytelling in Advertising Design to Enhance the Brand (2024)The Role of Storytelling in Advertising D…Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions (2021)Sharing consumers’ brand stor…Visual Storytelling in Advertising: A Study of Visual Storytelling as a Marketing Approach for Creating Effective Ads (2020)Visual Storytelling in Advert…Brand Storytelling in the Digital Age: Theories, Practice and Application (2020)Brand Storytelling in the Dig…Brand Storytelling in the Digital Age (2020)Brand Storytelling in the Dig…Contribution of storytelling for the creation of emotional marketing in a company of purified water of bahía de Caráquez, Ecuador 2019 (2019)Contribution of storytelling …How is storytelling used to strengthen a brand (2017)How is storytelling used to s…The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)The impact of storytelling on…Storytelling: Branding in Practice (2005)Storytelling: Branding in Pra…Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Handbook of Qualitative Research (1994)How stories generate consumer engagement: An exploratory study (2019)Experience and attitude towards luxury brands consumption in an emerging market (2020)The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention (2020)Emotion in the Workplace: A Reappraisal (1995)Dirección de Marketing (2012)The Managed Heart (2012)Telling the tale: applying a strategic brand storytelling process for STP planning (2021)Feeling and thinking: Preferences need no inferences. (1980)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The role of transportation in the persuasiveness of public narratives. (2000)A story to sell: The influence of storytelling on consumers' purchasing behavior (2022)Engaging through storytelling: the interplay of engagement with a story, cause, and charity (2023)The brand-building process of B2B high-tech startups in an omni-digital environment (2024)Storytelling and visual art in advertising : an approach towards creative and impactful advertising content (2021)Brand storytelling techniques arousing emotional bonds in different customer groups based on cluster analysis (2023)Customer experiences in omnichannel retail environments: a thematic literature review (2023)Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories (2024)How to Align your Brand Stories with Your Products (2012)The power of social media storytelling in destination branding (2017)
this work references cited by second hop

References

  • 2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story324 cited
  • 2005Storytelling: Branding in Practice220 cited
  • 2021Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions90 cited
  • 2020Brand Storytelling in the Digital Age39 cited
  • 2019Contribution of storytelling for the creation of emotional marketing in a company of purified water of bahía de Caráquez, Ecuador 201922 cited
  • 2020Visual Storytelling in Advertising: A Study of Visual Storytelling as a Marketing Approach for Creating Effective Ads7 cited
  • 2020Brand Storytelling in the Digital Age: Theories, Practice and Application5 cited
  • 2017How is storytelling used to strengthen a brand4 cited

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