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The Impact of Digital Marketing on SME’s Growth and Success as a Tool of Marketing Communication: A Case Study in Bahrain After the Pandemic
16 references·1 citing·46 second hop
The Impact of Digital Marketing on SME’s Growth and Success as a Tool of Marketing Communication: A Case Study in Bahrain After the Pandemic (2024)The Impact of Digital Marketing on SME’s …The relationship between organizational culture, sustainability, and digitalization in SMEs: A systematic review (2020)The relationship between orga…Digital transformation by SME entrepreneurs: A capability perspective (2017)Digital transformation by SME…The Digital Transformation Playbook (2016)The Digital Transformation Pl…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study (2015)Effectiveness of Digital Mark…Determinants of social media adoption by B2B organizations (2015)Determinants of social media …The effect of social media communication on consumer perceptions of brands (2014)The effect of social media co…The Impact of Social Media Marketing on Brand Loyalty (2012)The Impact of Social Media Ma…Longitudinal study of digital marketing strategies targeting Millennials (2012)Longitudinal study of digital…Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets (2001)Antecedents of Commitment and…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Sustainability as Strategy: The New Competitive Edge for Bahrain's SMEs (2024)Sustainability as Strategy: T…The Commitment-Trust Theory of Relationship Marketing (1994)Job Burnout (2001)School Engagement: Potential of the Concept, State of the Evidence (2004)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Are social media replacing traditional media in terms of brand equity creation? 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(2000)Seeking Qualitative Rigor in Inductive Research (2012)Understanding digital transformation: A review and a research agenda (2019)A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change (2020)Organizational culture and leadership (1993)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)COVID-19 pandemic digitization lessons for sustainable development of micro-and small- enterprises (2021)Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data (2022)Sustainability through digital transformation: A systematic literature review for research guidance (2022)Understanding Attitudes and Predicting Social Behavior (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Exploring customer brand engagement: definition and themes (2011)Domo Arigato Mr. Roboto (2016)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)Developing a unified definition of digital transformation (2020)
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis3,104 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,207 cited
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  • 2014The effect of social media communication on consumer perceptions of brands1,032 cited
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  • 2012The Impact of Social Media Marketing on Brand Loyalty583 cited
  • 2001Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets553 cited
  • 2004Diffusion and success factors of mobile marketing521 cited
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  • 2015Determinants of social media adoption by B2B organizations

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392 cited
  • 2012Longitudinal study of digital marketing strategies targeting Millennials374 cited
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    • 2024Sustainability as Strategy: The New Competitive Edge for Bahrain's SMEs7 cited