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Analytics for all marketing majors: sparking interest in the uninterested
16 references·0 citing·54 second hop
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References

  • 2006Universities in a competitive global marketplace866 cited
  • 1999Interest, motivation and learning: An educational-psychological perspective595 cited
  • 2018The analytics paradigm in business research185 cited
  • 2012The Future of Marketing Education177 cited
  • 2016Reporting Actual and Perceived Student Learning in Education Research130 cited
  • 2019The state of marketing analytics in research and practice116 cited
  • 2018Experiential Learning: Helping Students to Become ‘Career-Ready’87 cited
  • 2013Validity of the Student Interest and Engagement Scales: Associations with Student Learning Outcomes86 cited
  • 2015Big Data: Prospects and Challenges83 cited
  • 2017Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?76 cited
  • 2021What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers69 cited
  • 2019The marketing organization’s journey to become data-driven55 cited
  • 2018Designing a Marketing Analytics Course for the Digital Age53 cited
  • 2021Analytics Capability in Marketing Education: A Practice-Informed Model52 cited
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A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
48 cited
  • 2018Integrating Business Analytics in the Marketing Curriculum: Eight Recommendations41 cited
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