SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success
16 references·2 citing·48 second hop
Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success (2024)Integrating AI-driven marketing analytics…Ethical principles for artificial intelligence in education (2022)Ethical principles for artifi…MIS Quarterly Executive (2018)MIS Quarterly ExecutiveGeneral Data Protection Regulation (GDPR) (2017)General Data Protection Regul…The ethics of algorithms: Mapping the debate (2016)The ethics of algorithms: Map…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Thematic Exploration of Dig…Predictive Analytics in Information Systems Research1 (2011)Predictive Analytics in Infor…An Educational Psychology Success Story: Social Interdependence Theory and Cooperative Learning (2009)An Educational Psychology Suc…A review of rubric use in higher education (2009)A review of rubric use in hig…The Evolution of John Mezirow's Transformative Learning Theory (2008)The Evolution of John Mezirow…Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…Formative assessment and self‐regulated learning: a model and seven principles of good feedback practice (2006)Formative assessment and self…Does Active Learning Work? A Review of the Research (2004)Does Active Learning Work? A …Sustainable Assessment: Rethinking assessment for the learning society (2000)Sustainable Assessment: Rethi…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Exploring the Diffusion of Digital Technologies in Higher Education Entrepreneurship: The Impact of the Utilization of AI and TikTok on Student Entrepreneurial Knowledge, Experience, and Business Performance (2025)Exploring the Diffusion of Di…Leveraging Artificial Intelligence In Project-Based Service Learning To Advance Sustainable Development: A Pedagogical Approach For Marketing Education (2024)Leveraging Artificial Intelli…The Handbook of Social Psychology (1969)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Benefits of collaborative learning (2012)Putting Education in “Educational” Apps (2015)Conducting Educational Design Research (2018)Contingency, Irony, and Solidarity (1989)Risk Society, Towards a New Modernity (1994)Assessment and Classroom Learning (1998)Aligning assessment with long‐term learning (2006)Rethinking models of feedback for learning: the challenge of design (2012)Making Sense of Assessment Feedback in Higher Education (2013)The efficacy of psychological, educational, and behavioral treatment: Confirmation from meta-analysis. (1993)What Matters in College? Four Critical Years Revisited. (1994)Interactive-engagement versus traditional methods: A six-thousand-student survey of mechanics test data for introductory physics courses (1998)Inductive Teaching and Learning Methods: Definitions, Comparisons, and Research Bases (2006)Active learning increases student performance in science, engineering, and mathematics (2014)The Flipped Classroom: A Survey of the Research (2020)Feedback and Self-Regulated Learning: A Theoretical Synthesis (1995)Self-theories: Their Role in Motivation, Personality, and Development (1999)Online formative assessment in higher education: A review of the literature (2011)Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Decision Support and Business Intelligence Systems (2006)Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation (2014)Big data and disaster management: a systematic review and agenda for future research (2017)A survey towards an integration of big data analytics to big insights for value-creation (2018)Truth and Method (1960)Why Most Published Research Findings Are False (2005)Stanford Encyclopedia of Philosophy (2015)Artificial Intelligence and the Public Sector—Applications and Challenges (2018)Principles alone cannot guarantee ethical AI (2019)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)IT Alignment: What Have We Learned? (2007)Big Data and cloud computing: innovation opportunities and challenges (2016)Digital Transformation: An Overview of the Current State of the Art of Research (2021)
this work references cited by second hop

References

  • 2004Does Active Learning Work? A Review of the Research7,318 cited
  • 2006Formative assessment and self‐regulated learning: a model and seven principles of good feedback practice5,821 cited
  • 2016The ethics of algorithms: Mapping the debate3,541 cited
  • 2009An Educational Psychology Success Story: Social Interdependence Theory and Cooperative Learning2,709 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 2018MIS Quarterly Executive1,989 cited
  • 2000Sustainable Assessment: Rethinking assessment for the learning society1,545 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 2011Predictive Analytics in Information Systems Research11,323 cited
  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2022Ethical principles for artificial intelligence in education1,218 cited
  • 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
  • 2009A review of rubric use in higher education916 cited
  • 2008

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Evolution of John Mezirow's Transformative Learning Theory
831 cited
  • 2017General Data Protection Regulation (GDPR)814 cited
  • Cited by

    • 2024Leveraging Artificial Intelligence In Project-Based Service Learning To Advance Sustainable Development: A Pedagogical Approach For Marketing Education35 cited
    • 2025Exploring the Diffusion of Digital Technologies in Higher Education Entrepreneurship: The Impact of the Utilization of AI and TikTok on Student Entrepreneurial Knowledge, Experience, and Business Performance10 cited