SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Mobile Marketing and Consumer’s Purchase Decisions among Students of Tertiary Institutions in Akwa Ibom State
14 references·0 citing·57 second hopsampled
Mobile Marketing and Consumer’s Purchase Decisions among Students of Tertiary Institutions in Akwa Ibom State (2024)Mobile Marketing and Consumer’s Purchase …A Study on Impact of Digital Marketing in Customer Purchase Decision in Thoothukudi (2018)A Study on Impact of Digital …Explaining the Consumer Decision-Making Process: Critical Literature Review (2017)Explaining the Consumer Decis…A study on consumer buying behavior of mobile phones (2016)A study on consumer buying be…Linking perceived value of mobile marketing with the experiential consumption of mobile phones (2012)Linking perceived value of mo…Digital marketing strategies that Millennials find appealing, motivating, or just annoying (2011)Digital marketing strategies …Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010)Mobile Marketing in the Retai…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Scales in services marketing research: a critique and way forward (2009)Scales in services marketing …Antecedents to permission based mobile marketing: an initial examination (2009)Antecedents to permission bas…Why young consumers are not open to mobile marketing communication (2007)Why young consumers are not o…A model of consumer acceptance of mobile payment (2007)A model of consumer acceptanc…Why it is customer loyalty that counts (and how to measure it) (1995)Why it is customer loyalty th…The theory of planned behavior (1991)The theory of planned behaviorTrying to Consume (1990)Trying to ConsumeStructural equation modeling in practice: A review and recommended two-step approach. (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)An empirical examination of continuance intention of mobile payment services (2012)Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust (2015)Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)The Strength of Weak Ties (1973)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective (2014)User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust (2014)Understanding the intention to use mobile shopping applications and its influence on price sensitivity (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Judgment under Uncertainty: Heuristics and Biases (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior. (1998)Intention—Behavior Relations: A Conceptual and Empirical Review (2002)Generalized expectancies for internal versus external control of reinforcement. (1966)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A proposed procedure for construct definition in marketing (2013)Customer perceptions of quality of service in public transport: Evidence for bus transit in Scotland (2016)Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Real World Research: A Resource for Social Scientists and Practitioner-Researchers (1993)Emerging adulthood: A theory of development from the late teens through the twenties. (2000)Uses and Gratifications Theory in the 21st Century (2000)Young people's use of online social networking sites – a uses and gratifications perspective (2010)Innovative mobile marketing via smartphones (2012)We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships (2018)A theory of human motivation. (1943)The Impact of New Media on Customer Relationships (2010)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Digital marketing: A framework, review and research agenda (2016)A THEORY OF HUMAN MOTIVATION (2017)Book Review: The Theory of Buyer Behavior (1971)The Structure of "Unstructured" Decision Processes (1976)Why we buy what we buy: A theory of consumption values (1991)Actual consumers' response to purchase refurbished smartphones: Exploring perceived value from product reviews in online retailing (2021)Factors Affecting Impulse Buying Behavior of Consumers (2021)The circular economy and consumer behaviour: Literature review and research directions (2023)Growing Up Digital: The Rise of the Net Generation (1997)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Why people use social media: a uses and gratifications approach (2013)The role of social support on relationship quality and social commerce (2014)Chatbots in retailers’ customer communication: How to measure their acceptance? (2020)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1991The theory of planned behavior105,156 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 1990Trying to Consume858 cited
  • 2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues579 cited
  • 2007A model of consumer acceptance of mobile payment527 cited
  • 2011Digital marketing strategies that Millennials find appealing, motivating, or just annoying443 cited
  • 2017Explaining the Consumer Decision-Making Process: Critical Literature Review399 cited
  • 2007Why young consumers are not open to mobile marketing communication198 cited
  • 2009Antecedents to permission based mobile marketing: an initial examination179 cited
  • 2009Scales in services marketing research: a critique and way forward74 cited
  • 2012Linking perceived value of mobile marketing with the experiential consumption of mobile phones74 cited
  • 1995Why it is customer loyalty that counts (and how to measure it)62 cited
  • 2016A study on consumer buying behavior of mobile phones13 cited
  • 2018A Study on Impact of Digital Marketing in Customer Purchase Decision in Thoothukudi12 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work