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Measuring perceived social sustainability of brands – A scale development · Study

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ArticleMeasuring perceived social sustainability of brands – A scale development

S.M. Nagendra2024

OA

Articlegreen2024

Measuring perceived social sustainability of brands – A scale development

S.M. Nagendra · Dipanjan Kumar Dey · Pallavi Singh · Sunil Sahadev

14 citations·0/0 files stored·Journal of Cleaner Production

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Corporate Social Responsibility and Sustainability

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1979A Paradigm for Developing Better Measures of Marketing Constructs 1991Scale Development : Theory and Applications 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 2001Developing and validating a multidimensional consumer-based brand equity scale

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Details

Year2024

Typearticle

Published2024-02-09

VenueJournal of Cleaner Production

ISSN-L0959-6526

Languageen

Citations14

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/j.jclepro.2024.141104

openalex_workW4391693409

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