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Efficacy of response strategies in brand spillover crises: The roles of perceived attribute similarity, blame attribution and attitude towards response messages
16 references·0 citing·53 second hop
Efficacy of response strategies in brand spillover crises: The roles of perceived attribute similarity, blame attribution and attitude towards response messages (2024)Efficacy of response strategies in brand …Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic (2017)Strategic Silence: Withholdin…Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands? (2015)Halo (Spillover) Effects in S…Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects (2008)Negative Spillover in Brand P…Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Protecting Organization Reput…When Will a Brand Scandal Spill Over, and how Should Competitors Respond? (2006)When Will a Brand Scandal Spi…Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis (2004)Corporate social responsibili…The Moderating Role of Commitment on the Spillover Effect of Marketing Communications (2001)The Moderating Role of Commit…Ongoing Crisis Communication: Planning, Managing, and Responding (1999)Ongoing Crisis Communication:…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…Contagion and competitive intra-industry effects of bankruptcy announcements (1992)Contagion and competitive int…Priming Price: Prior Knowledge and Context Effects (1989)Priming Price: Prior Knowledg…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Cognitive processes underlying context effects in attitude measurement. (1988)Cognitive processes underlyin…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…A Model of Crisis Perception: A Theoretical and Empirical Analysis (1980)A Model of Crisis Perception:…Features of similarity. (1977)Features of similarity.Building Strong Brands (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment (2006)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)An attributional theory of achievement motivation and emotion. 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References

  • 1977Features of similarity.7,414 cited
  • 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory2,829 cited
  • 1999Ongoing Crisis Communication: Planning, Managing, and Responding2,459 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
  • 1988Cognitive processes underlying context effects in attitude measurement.969 cited
  • 1992Contagion and competitive intra-industry effects of bankruptcy announcements920 cited
  • 1994The Importance of the Brand in Brand Extension435 cited
  • 1980A Model of Crisis Perception: A Theoretical and Empirical Analysis424 cited
  • 2017Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic393 cited
  • 2001The Moderating Role of Commitment on the Spillover Effect of Marketing Communications392 cited
  • 2006When Will a Brand Scandal Spill Over, and how Should Competitors Respond?380 cited
  • 1989Priming Price: Prior Knowledge and Context Effects

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331 cited
  • 2015Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?291 cited
  • 2008Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects244 cited
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