SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Understanding Factors That Affect Social Media Advertisement Adoption for Small Medium Enterprises in Indonesia the Case of Facebook Advertisement
16 references·0 citing·40 second hop
Understanding Factors That Affect Social Media Advertisement Adoption for Small Medium Enterprises in Indonesia the Case of Facebook Advertisement (2024)Understanding Factors That Affect Social …The Challenges and Opportunities in the Digitalization of Companies in a Post-COVID-19 World (2020)The Challenges and Opportunit…From disruptively digital to proudly analog: A holistic typology of digital transformation strategies (2019)From disruptively digital to …When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model (2018)Consumer use of mobile bankin…Predicting the acceptance and use of information and communication technology by older adults: An empirical examination of the revised UTAUT2 (2017)Predicting the acceptance and…Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology (2016)Mobile payment: Understanding…The Importance of Trust for Personalized Online Advertising (2015)The Importance of Trust for P…Strategic Use of Social Media for Small Business Based on the AIDA Model (2015)Strategic Use of Social Media…Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective (2013)Why people keep coming back t…How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)How Does Brand-related User-g…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…The intellectual development of the technology acceptance model: A co-citation analysis (2010)The intellectual development …User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Self-efficacy mechanism in human agency. (1982)Self-efficacy mechanism in hu…Cognitive Therapy and the Emotional Disorders (1975)Self-efficacy: Toward a unifying theory of behavioral change (1978)Social Learning Theory. (1978)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Presentation of Self in Everyday Life. (1956)Understanding Media: The Extensions of Man (1964)Users of the world, unite! The challenges and opportunities of Social Media (2009)Managing Brands in the Social Media Environment (2013)Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)The effect of social media communication on consumer perceptions of brands (2014)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers: Extending UTAUT2 with security, privacy and trust (2019)Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence (2019)Developing a general extended UTAUT model for M-payment adoption (2020)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead (2016)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)On the Evaluation of Structural Equation Models (1988)Online relationship marketing (2018)A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020)Consumer privacy and the future of data-based innovation and marketing (2020)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation (2020)Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal (2020)
this work references cited by second hop

References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1982Self-efficacy mechanism in human agency.15,974 cited
  • 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2016Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology1,371 cited
  • 2012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?1,044 cited
  • 2018Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model582 cited
  • 2015The Importance of Trust for Personalized Online Advertising527 cited
  • 2020The Challenges and Opportunities in the Digitalization of Companies in a Post-COVID-19 World518 cited
  • 2017Predicting the acceptance and use of information and communication technology by older adults: An empirical examination of the revised UTAUT2402 cited
  • 2013Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective356 cited
  • 2015Strategic Use of Social Media for Small Business Based on the AIDA Model

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

284 cited
  • 2019From disruptively digital to proudly analog: A holistic typology of digital transformation strategies274 cited
  • 2010The intellectual development of the technology acceptance model: A co-citation analysis238 cited
  • Cited by

    No citing works inside the corpus for this window.