References

• 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
• 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
• 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1991Managing Brand Equity3,818 cited
• 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
• 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
• 2017Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods2,575 cited
• 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
• 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
• 1975Social comparison and social identity: Some prospects for intergroup behaviour1,433 cited
• 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
• 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
• 2009