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The Role of Consumer Ethnocentrism, Perceived Quality, Perceived Price, and Perceived Brand Image on Willingness to Buy Erigo Clothing
16 references·0 citing·45 second hop
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References

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  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE3,046 cited
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  • 2019The impact of perceived price justice and satisfaction on loyalty: the mediating effect of revisit intention216 cited
  • 2020Examining the relationships between e-WOM, consumer ethnocentrism and brand equity150 cited
  • 2019Consumer ethnocentrism in developing countries127 cited
  • 2017Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product)109 cited
  • 2018The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention103 cited
  • 2020Brand image and price perceptions impact on purchase intentions: mediating brand trust85 cited
  • 2018Extending consumer ethnocentrism theory: the moderating effect test66 cited
  • 2018Chinese perception and willingness to buy Taiwanese brands

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63 cited
  • 2019How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study57 cited
  • 2019How anticipated regret influences the effect of economic animosity on consumers’ reactions towards a foreign product54 cited
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