SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Predicting and optimizing marketing performance in dynamic markets
16 references·0 citing·47 second hop
Predicting and optimizing marketing performance in dynamic markets (2024)Predicting and optimizing marketing perfo…A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)A new hybrid classification a…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Social Networks, Personalized Advertising, and Privacy Controls (2013)Social Networks, Personalized…Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory (2013)Moving beyond multiple regres…Dynamic Assortment Optimization with a Multinomial Logit Choice Model and Capacity Constraint (2010)Dynamic Assortment Optimizati…Crafting Integrated Multichannel Retailing Strategies (2010)Crafting Integrated Multichan…Psychology and Economics: Evidence from the Field (2009)Psychology and Economics: Evi…Dynamic Pricing Strategies with Reference Effects (2007)Dynamic Pricing Strategies wi…Implications of rational inattention (2003)Implications of rational inat…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Fuzzy sets (1965)Fuzzy setsSome International Evidence on Output-Inflation Tradeoffs. (1973)An Economic Theory of Self-Control (1977)Golden Eggs and Hyperbolic Discounting (1997)Sticky Information versus Sticky Prices: A Proposal to Replace the New Keynesian Phillips Curve (2002)Were There Regime Switches in U.S. Monetary Policy? (2006)In Search of Attention (2011)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Corruption and Growth (1995)Redesigning Social Inquiry: Fuzzy Sets and Beyond (2008)Homo Heuristicus: Why Biased Minds Make Better Inferences (2009)Fuzzy-set qualitative comparative analysis (fsQCA) in entrepreneurship and innovation research – the rise of a method (2017)Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation (2020)When predictors of outcomes are necessary: guidelines for the combined use of PLS-SEM and NCA (2020)Judgment under Uncertainty: Heuristics and Biases (1974)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World? (2007)Salience and Taxation: Theory and Evidence (2009)Thirty Years of Prospect Theory in Economics: A Review and Assessment (2013)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A Theory of Psychological Reactance (1968)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Data Privacy: Effects on Customer and Firm Performance (2016)Online Behavioral Advertising: A Literature Review and Research Agenda (2017)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Digital marketing: A framework, review and research agenda (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)Family resemblances: Studies in the internal structure of categories (1975)Basic objects in natural categories (1976)Soft set theory—First results (1999)Enhancing New Product Development Performance: An Organizational Learning Perspective (1998)Agent-based simulation of innovation diffusion: a review (2011)Design Science Research Contributions: Finding a Balance between Artifact and Theory (2018)
this work references cited by second hop

References

  • 1965Fuzzy sets67,827 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2003Implications of rational inattention3,869 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 2009Psychology and Economics: Evidence from the Field2,406 cited
  • 2013Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory1,941 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2013Social Networks, Personalized Advertising, and Privacy Controls826 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1971Marketing Decision Making: A Model Building Approach549 cited
  • 2018A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees529 cited
  • 2010Crafting Integrated Multichannel Retailing Strategies501 cited
  • 2010Dynamic Assortment Optimization with a Multinomial Logit Choice Model and Capacity Constraint490 cited
  • 2007

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Dynamic Pricing Strategies with Reference Effects
450 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • Cited by

    No citing works inside the corpus for this window.