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Impact of advertising puffery on purchase intention and brand loyalty of young adults
16 references·0 citing·40 second hop
Impact of advertising puffery on purchase intention and brand loyalty of young adults (2024)Impact of advertising puffery on purchase…Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Examining branding co-creatio…Use of Exploratory Factor Analysis in Published Research (2006)Use of Exploratory Factor Ana…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Comparative and Noncomparativ…The use of causal indicators in covariance structure models: Some practical issues. (1993)The use of causal indicators …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The theory of planned behavior (1991)The theory of planned behaviorStructural Equations with Latent Variables (1989)Structural Equations with Lat…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Determination and Quantification Of Content Validity (1986)Determination and Quantificat…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…An approach to environmental psychology (1974)An approach to environmental …Managing Brand Equity (1991)Brand Equity as a Signaling Phenomenon (1998)Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Brand authenticity: An integrative framework and measurement scale (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The Application of Electronic Computers to Factor Analysis (1960)The Scree Test For The Number Of Factors (1966)Review of Psychometric theory (2nd ed.). 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References

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  • 1989Structural Equations with Latent Variables17,500 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • 1993The use of causal indicators in covariance structure models: Some practical issues.805 cited
  • 1994Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions

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  • 2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response590 cited
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