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The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era
16 references·0 citing·53 second hop
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References

  • 2011The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products156 cited
  • 2017Brand Strategies in the Era of Sustainability112 cited
  • 2019Sustainability countenance in brand equity: a critical review and future research directions108 cited
  • 2020Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand89 cited
  • 2023Types of Consumer-Brand Relationships: A systematic review and future research agenda77 cited
  • 2003How to generate sustainable brand value from responsibility76 cited
  • 2003Managing Brand in the New Stakeholder Environment70 cited
  • 2013Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation61 cited
  • 2020Sustainable Brand Management of Alimentary Goods54 cited
  • 2022Brand management and sustainability: exploring potential for the transformative power of brands38 cited
  • 2013Beyond brand loyalty: Brand sustainability37 cited
  • 2016Impact of a sustainable brand on improving business performance of airport enterprises: The case of Incheon International Airport37 cited
  • 2019Sustainable brand image: an examination of ad–brand incongruence32 cited
  • 2023Consumer‐brand identification and happiness in experiential consumption

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30 cited
  • 2023An empirical examination of human brand authenticity as a driver of brand love28 cited
  • 2023How believing in brand conspiracies shapes relationships with brands26 cited
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