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PACKAGING'S LMPACT ON CONSUMER PURCHASE INTENTION: A COMPREHENSIVE REVIEW
16 references·0 citing·51 second hop
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References

  • 2009Value‐based segmentation of luxury consumption behavior1,129 cited
  • 2003Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement831 cited
  • 2008Holistic Package Design and Consumer Brand Impressions733 cited
  • 2020Consumer Considerations for the Implementation of Sustainable Packaging: A Review523 cited
  • 2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience299 cited
  • 2019Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?155 cited
  • 2018Do isolated packaging variables influence consumers' attention and preferences?98 cited
  • 2019Without words: the effects of packaging imagery on consumer perception and response75 cited
  • 2020The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention61 cited
  • 2019Exploring the relationship of green packaging design with consumers' green trust, and green brand attachment58 cited
  • 2023Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions44 cited
  • 2019Packaging design elements and consumers' decision to buy from the Web: A cause and effect decision‐making model36 cited
  • 2020Market and Brand Positioning and Sustainability Strategies in International Marketing15 cited

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2020
The Effect Of Packaging Design Elements On Youth Purchase Intention Of Junk Food
11 cited
  • 2021Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model10 cited
  • 2021Interdisciplinary Literaure Analysis between Cosmetic Container Design and Customer Purchasing Intention9 cited
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