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Impact of Marital Status on Purchase Behaviour of Luxury Brands · Study

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DatasetImpact of Marital Status on Purchase Behaviour of Luxury Brands

Iosr Journals2015

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Datasetgreen2015

Impact of Marital Status on Purchase Behaviour of Luxury Brands

Iosr Journals · Ramachandran Srinivasan · R. K. Srivastava · Sandeep Bhanot

6 citations·0/0 files stored·Figshare

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

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References

2001Consumers' Need for Uniqueness: Scale Development and Validation 2004Measuring perceptions of brand luxury 1998Personal taste and family face: Luxury consumption in Confucian and western societies 2002Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption 1998The mass marketing of luxury 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’2009The anatomy of the luxury fashion brand 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework

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2010Consumption of luxury fashion brands: the motives of Generation Y consumers in Chinathesis · 11 shared references 2016THE RELATIONSHIPS BETWEEN CULTURAL VALUES AND CONSUMER MOTIVATIONS FOR PURCHASING LUXURY BRANDSarticle · 11 shared references 2020Conceptualizing a new model for luxury brand purchase intention in an emerging country settingarticle · 9 shared references 2018An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbagsarticle · 9 shared references 2016Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of Indiaarticle · 9 shared references 2009Value‐based segmentation of luxury consumption behaviorarticle · 8 shared references

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Year2015

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Published2015-01-01

VenueFigshare

Languageen

Citations6

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ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.6084/m9.figshare.1476742

openalex_workW4394257398

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