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Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism
16 references·1 citing·55 second hop
Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism (2024)Research on the negative effect of produc…The Presentation of Self in Everyday Life (2023)The Presentation of Self in E…Navigating the social world: Toward an integrated framework for evaluating self, individuals, and groups. (2020)Navigating the social world: …GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW (2020)GREENWASHING BEHAVIOURS: CAUS…The Means and End of Greenwash (2015)The Means and End of GreenwashGreenwashing in Corporate Environmentalism Research and Practice (2014)Greenwashing in Corporate Env…Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…Double Standard: The Role of Environmental Consciousness in Green Product Usage (2012)Double Standard: The Role of …Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Going green to be seen: Statu…Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption (2010)Are scarce products always mo…Sustainable consumption: green consumer behaviour when purchasing products (2009)Sustainable consumption: gree…Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Self-Benefit versus Other-Ben…Good soldiers and good actors: Prosocial and impression management motives as interactive predictors of affiliative citizenship behaviors. (2009)Good soldiers and good actors…A Multi-Level Review of Impression Management Motives and Behaviors (2008)A Multi-Level Review of Impre…The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007)The Defensive Consumer: Adver…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The scarcer, the more eager to buy? How does the scarcity of blind box products affect impulse purchase intention (2025)The scarcer, the more eager t…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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References

  • 2023The Presentation of Self in Everyday Life17,564 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
  • 2015The Means and End of Greenwash1,622 cited
  • 2009Sustainable consumption: green consumer behaviour when purchasing products1,614 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
  • 2008A Multi-Level Review of Impression Management Motives and Behaviors838 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2009Good soldiers and good actors: Prosocial and impression management motives as interactive predictors of affiliative citizenship behaviors.745 cited
  • 2009Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support642 cited
  • 2007The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust609 cited
  • 2012Double Standard: The Role of Environmental Consciousness in Green Product Usage457 cited
  • 2020Navigating the social world: Toward an integrated framework for evaluating self, individuals, and groups.381 cited
  • 2020GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW

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368 cited
  • 2014Greenwashing in Corporate Environmentalism Research and Practice359 cited
  • 2010Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption317 cited
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    • 2025The scarcer, the more eager to buy? How does the scarcity of blind box products affect impulse purchase intention9 cited