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A bibliometric review and content analysis of research trends in sensory marketing
16 references·1 citing·34 second hop
A bibliometric review and content analysis of research trends in sensory marketing (2024)A bibliometric review and content analysi…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)Digital Sensory Marketing: In…Store Atmospherics: A Multisensory Perspective (2014)Store Atmospherics: A Multise…Bibliometric Methods in Management and Organization (2014)Bibliometric Methods in Manag…Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Sensory marketing, embodiment…Sensory marketing: the multi‐sensory brand‐experience concept (2011)Sensory marketing: the multi‐…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Software survey: VOSviewer, a…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Towards a Methodology for Dev…Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000)Consumer choice behavior in o…Visualizing science by citation mapping (1999)Visualizing science by citati…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)Co‐citation in the scientific…Bibliographic coupling between scientific papers (1963)Bibliographic coupling betwee…Sensory Storytelling (2024)Sensory StorytellingThe Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Primary, Secondary, and Meta-Analysis of Research (1976)The New production of knowledge: the dynamics of science and research in contemporary societies (1995)Re-Thinking Science: Knowledge and the Public in an Age of Uncertainty (2003)Literature review as a research methodology: An overview and guidelines (2019)CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature (2005)The Principles of Psychology (1891)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Science Mapping: A Systematic Review of the Literature (2017)Advances in Consumer Research (2025)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Guidelines for advancing theory and practice through bibliometric research (2022)Literature reviews as independent studies: guidelines for academic practice (2022)Bibliometric Analysis: The Main Steps (2024)Co‐citation analysis, bibliographic coupling, and direct citation: Which citation approach represents the research front most accurately? (2010)Science mapping software tools: Review, analysis, and cooperative study among tools (2011)Visualizing Bibliometric Networks (2014)Why we buy what we buy: A theory of consumption values (1991)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)
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References

  • 2009Software survey: VOSviewer, a computer program for bibliometric mapping21,418 cited
  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2014Bibliometric Methods in Management and Organization7,468 cited
  • 1973Co‐citation in the scientific literature: A new measure of the relationship between two documents5,334 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1963Bibliographic coupling between scientific papers2,873 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 1999Visualizing science by citation mapping991 cited
  • 2000Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes968 cited
  • 2014Store Atmospherics: A Multisensory Perspective666 cited
  • 2013Sensory marketing, embodiment, and grounded cognition: A review and introduction552 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
  • 2018Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience506 cited
  • Cited by

    • 2024Sensory Storytelling16 cited