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Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception
16 references·2 citing·55 second hop
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References

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  • 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
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  • 2010Attitude towards the Environment and Green Products:Consumers’ Perspective722 cited
  • 1989Intergroup Relations583 cited
  • 2016Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity539 cited
  • 1997Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

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536 cited
  • 2009Empathy toward Strangers Triggers Oxytocin Release and Subsequent Generosity489 cited
  • 2015The values and motivations behind sustainable fashion consumption478 cited
  • Cited by

    • 2025Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda14 cited
    • 2025Green production processes and consumer behaviour: a theory-context-characteristics-methodology framework-based systematic review and future research agenda12 cited