A STUDY OF STAFF MOTIVATION AND ORGANIZATIONAL COMMITMENT IN THE HOTEL INDUSTRY

Abstract

Maia Toidze E-mail: maia.toidze@bsu.edu.ge Doctor of Social Sciences, Batumi Shota Rustaveli State University Batumi, Georgia https://orcid.org/0009-0007-1179-7763 Abstract: It suggests that successful companies know the importance of commitment and motivated employees for business efficiency. In this paper, we aimed to study the interrelationships of professional motivation and organizational commitment of employees in the tourism sector, particularly in medium-sized hotels. Also, the influence of factors such as organizational trust and organizational culture on motivation and commitment. The empirical research was carried out in medium-sized hotels. In the study, 110 participants were included from various positions.The statistical analysis was an evaluation by SPSS software program P≤ 0,05 is considered statistically significant. According to our study, hotel staff's organizational commitment is above average; It is suggested that internal motivation is leading for employees. Notably, a statistically significant relationship was revealed between staff internal motivation and organizational commitment. The statistically significant linkage was revealed between intrinsic motivation and affective, also intrinsic motivation, and normative commitment. The study found that t organizational units' components are of static importance concerning trust components. A statistically significant relationship was found between professional motivation and the confidence level components in an organization. According to factor analysis, trust is essential in staff organizational commitment and motivation. Based on our study, we have thought that companies' management should pay more attention to social capital development in organizations. Moreover, the company management should be interested in motivating and commitment to the staff of their companies. It is advisable to introduce a culture of employee motivation, organizational loyalty, and organizational trust assessment and self-assessment, the analysis of which will be used in the development of motivation strategies. However, in introducing a motivational system, much emphasis should be placed on stimulating intrinsic motivation. Keywords: Hotel industry, motivation, organizational commitment JEL classification: D 23

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