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Difusi Inovasi untuk Keberlanjutan Bisnis Ritel Kecil: Strategi Pemasaran Digital
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Difusi Inovasi untuk Keberlanjutan Bisnis Ritel Kecil: Strategi Pemasaran Digital (2023)Difusi Inovasi untuk Keberlanjutan Bisnis…The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)The Role of Social Media Cont…Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Social media marketing strate…Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Role of social media in retail network operations and marketing to enhance customer satisfaction (2017)Role of social media in retai…(I Can’t Get No) Saturation: A simulation and guidelines for sample sizes in qualitative research (2017)(I Can’t Get No) Saturation: …Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects (2016)Synergistic effects of social…S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)S-D logic–informed customer e…From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)From Social to Sale: The Effe…Content strategies and audience response on Facebook brand pages (2015)Content strategies and audien…Understanding digital marketing: marketing strategies for engaging the digital generation (2014)Understanding digital marketi…Motivations for sharing tourism experiences through social media (2014)Motivations for sharing touri…Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013)Social Media Metrics — A Fram…The Research Design Maze: Understanding Paradigms, Cases, Methods and Methodologies (2012)The Research Design Maze: Und…The Role of Marketing in Social Media: How Online Consumer Reviews Evolve (2011)The Role of Marketing in Soci…Opinion piece: Social media: Should marketers engage and how can it be done effectively? (2008)Opinion piece: Social media: …Diffusion of innovations (2003)Diffusion of innovationsDigital Natives, Digital Immigrants Part 1 (2001)Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently? (2001)Digital Natives, Digital Immigrants (2012)eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions (2015)Consumer behavior in social commerce: A literature review (2016)Customer engagement with tourism social media brands (2016)The Strength of Weak Ties (1973)Social Learning Theory. (1978)Users of the world, unite! 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(1999)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Elements of strategic social media marketing: A holistic framework (2016)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Foundations of social theory (1990)Basics of Qualitative Research (1992)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How fashion influencers contribute to consumers' purchase intention (2020)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)Content Analysis: An Introduction to its Methodology. (1984)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk (2021)Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective (2022)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience (2020)Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach (2021)The value relevance of digital marketing capabilities to firm performance (2022)Social media and consumer engagement: a review and research agenda (2016)THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)Diffusion of Innovations 1 (2019)The Quarterly Journal of Economics (2024)The utilization of e‐government services: citizen trust, innovation and acceptance factors* (2005)Sociomaterial Practices: Exploring Technology at Work (2007)Socioeconomic Disparities in Health Behaviors (2010)
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References

  • 2003Diffusion of innovations6,722 cited
  • 2014Motivations for sharing tourism experiences through social media1,257 cited
  • 2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior1,006 cited
  • 2016S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM1,000 cited
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  • 2011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve606 cited
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  • 2014Understanding digital marketing: marketing strategies for engaging the digital generation445 cited
  • 2008Opinion piece: Social media: Should marketers engage and how can it be done effectively?306 cited
  • 2017(I Can’t Get No) Saturation: A simulation and guidelines for sample sizes in qualitative research290 cited
  • 2017Role of social media in retail network operations and marketing to enhance customer satisfaction

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282 cited
  • 2015Content strategies and audience response on Facebook brand pages202 cited
  • 2016Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects196 cited
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