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The effect of new e-commerce platform’s OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective
16 references·0 citing·42 second hop
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References

  • 1995Managing Legitimacy: Strategic and Institutional Approaches19,858 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1984Problems of Dostoevsky's Poetics5,907 cited
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  • 2015Changing with the Times: An Integrated View of Identity, Legitimacy, and New Venture Life Cycles572 cited
  • 2016Legitimate to whom? The challenge of audience diversity and new venture legitimacy523 cited

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  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited
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