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Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products
16 references·0 citing·57 second hopsampled
Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products (2024)Digital signage for promoting price disco…The value of context-specific studies for marketing (2022)The value of context-specific…Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation (2022)Learning from Data: An Empiri…Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive? (2018)Reframing the Discount as a C…Drivers of consumers’ resistance to smart products (2016)Drivers of consumers’ resista…Do Digital Displays Enhance Sales? Role of Retail Format and Message Content (2015)Do Digital Displays Enhance S…Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015)Advertising Repetition: A Met…The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014)The effect of digital signage…Price Promotion for Emotional Impact (2014)Price Promotion for Emotional…Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises (2012)Rising from the Ashes: How Br…New insights into the impact of digital signage as a retail atmospheric tool (2012)New insights into the impact …Learning with videos vs. learning with print: The role of interactive features (2011)Learning with videos vs. lear…“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets (2011)“One-deal-fits-all?” On Categ…The mediating effects of perception and emotion: Digital signage in mall atmospherics (2010)The mediating effects of perc…The Effect of Perceived Novelty on the Adoption of Information Technology Innovations: A Risk/Reward Perspective (2010)The Effect of Perceived Novel…Behavioral Effects of Digital Signage (2009)Behavioral Effects of Digital…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Should Machines Express Sympathy and Empathy? 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References

  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 2012Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises339 cited
  • 2015Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising310 cited
  • 2010The Effect of Perceived Novelty on the Adoption of Information Technology Innovations: A Risk/Reward Perspective307 cited
  • 2016Drivers of consumers’ resistance to smart products305 cited
  • 2011Learning with videos vs. learning with print: The role of interactive features285 cited
  • 2022Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation226 cited
  • 2010The mediating effects of perception and emotion: Digital signage in mall atmospherics182 cited
  • 2014The effect of digital signage on shoppers' behavior: The role of the evoked experience171 cited
  • 2014Price Promotion for Emotional Impact154 cited
  • 2015Do Digital Displays Enhance Sales? Role of Retail Format and Message Content121 cited
  • 2009Behavioral Effects of Digital Signage113 cited
  • 2012New insights into the impact of digital signage as a retail atmospheric tool96 cited
  • 2018Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?95 cited

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2022
The value of context-specific studies for marketing
92 cited
  • 2011“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets55 cited
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