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Inward negative emotions and brand hate in users of snow-sports’ brands
16 references·0 citing·43 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1999The Role of Emotions in Marketing3,295 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1981The psychology of social impact.2,864 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 2011Exploring customer brand engagement: definition and themes1,335 cited
  • 2015Consumer engagement in online brand communities: a social media perspective1,242 cited
  • 2015Appealing to fear: A meta-analysis of fear appeal effectiveness and theories.1,183 cited
  • 2016S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM1,000 cited

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  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2008Anti-consumption and brand avoidance639 cited
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