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Once upon a game: boosting brand storytelling through gamification
16 references·0 citing·50 second hop
Once upon a game: boosting brand storytelling through gamification (2024)Once upon a game: boosting brand storytel…Does gamification affect brand engagement and equity? A study in online brand communities (2020)Does gamification affect bran…Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty (2019)Having fun while receiving re…Creating Effective Online Customer Experiences (2018)Creating Effective Online Cus…The Rise of Motivational Information Systems: A Review of Gamification Research (2017)The Rise of Motivational Info…Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)Examining the impact of gamif…Gamification and Mobile Marketing Effectiveness (2016)Gamification and Mobile Marke…The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)The Extended Transportation-I…Convenience samples of college students and research reproducibility (2013)Convenience samples of colleg…The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)The impact of storytelling on…From game design elements to gamefulness (2011)From game design elements to …Narrative and Persuasion in Fashion Advertising (2010)Narrative and Persuasion in F…Interactivity and its Facets Revisited: Theory and Empirical Test (2006)Interactivity and its Facets …EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)EFFECTS OF INTERACTIVITY IN A…Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds (2004)Understanding Media Enjoyment…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…The role of transportation in the persuasiveness of public narratives. 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References

  • 2011From game design elements to gamefulness8,391 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2017The Rise of Motivational Information Systems: A Review of Gamification Research1,764 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2004Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds1,270 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,135 cited
  • 2013Convenience samples of college students and research reproducibility566 cited
  • 2016Gamification and Mobile Marketing Effectiveness483 cited
  • 2018Creating Effective Online Customer Experiences474 cited
  • 2017Examining the impact of gamification on intention of engagement and brand attitude in the marketing context457 cited
  • 2020Does gamification affect brand engagement and equity? A study in online brand communities415 cited
  • 2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition389 cited
  • 2019Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty363 cited
  • 2010Narrative and Persuasion in Fashion Advertising349 cited

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  • 2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story324 cited
  • 2006Interactivity and its Facets Revisited: Theory and Empirical Test287 cited
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