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Experimenting on the metaverse to foster innovation
16 references·0 citing·46 second hop
Experimenting on the metaverse to foster innovation (2024)Experimenting on the metaverse to foster …Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023)Shaping the Metaverse into Re…Metaverse as a disruptive technology revolutionising tourism management and marketing (2023)Metaverse as a disruptive tec…Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Metaverse marketing: How the …Metaverse – the new marketing universe (2022)Metaverse – the new marketing…Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Marketing in the Metaverse: C…Advertising in the Metaverse: Research Agenda (2021)Advertising in the Metaverse:…Visual Methodologies in Qualitative Research (2017)Visual Methodologies in Quali…Are We There Yet? Data Saturation in Qualitative Research (2015)Are We There Yet? Data Satura…The SAGE Handbook of Visual Research Methods (2011)The SAGE Handbook of Visual R…Document Analysis as a Qualitative Research Method (2009)Document Analysis as a Qualit…Avatars, People, and Virtual Worlds: Foundations for Research in Metaverses (2009)Avatars, People, and Virtual …Qualitative Content Analysis (2008)Qualitative Content AnalysisQualitative research in marketing (2005)Qualitative research in marke…Using case methods in the study of contemporary business networks (2004)Using case methods in the stu…MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. (1989)MAKING FAST STRATEGIC DECISIO…Naturalistic inquiry (1985)Naturalistic inquiryOrganizational Information Requirements, Media Richness and Structural Design (1986)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Toward a knowledge‐based theory of the firm (1996)Metaverse tourism: conceptual framework and research propositions (2022)Designing Qualitative Research (1990)How Many Interviews Are Enough? (2005)Collecting and Interpreting Qualitative Materials (2012)Code Saturation Versus Meaning Saturation (2016)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales (2019)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)“Systematic combining”—A decade later (2013)Case Study Method: A Step-by-Step Guide for Business Researchers (2019)Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Case Study Research: Design and Methods (1991)Explicating Affordances: A Conceptual Framework for Understanding Affordances in Communication Research (2016)QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS (2018)Qualitative research: deductive and inductive approaches to data analysis (2018)Content Analysis: An Introduction to its Methodology. (1984)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Three Approaches to Qualitative Content Analysis (2005)Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study (2013)A hands-on guide to doing content analysis (2017)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Dynamic capabilities: what are they? (2000)Theory Building From Cases: Opportunities And Challenges (2007)Seeking Qualitative Rigor in Inductive Research (2012)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Using thematic analysis in psychology (2006)Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse (2023)Social media influencers: An effective marketing approach? (2023)Virtual influencer marketing: the good, the bad and the unreal (2023)Critical service logic: making sense of value creation and co-creation (2012)Consumer engagement in online brand communities: a social media perspective (2015)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023)How Smart, Connected Products Are Transforming Competition (2014)How Smart, Connected Products Are Transforming Competition (2015)Technological disruptions in services: lessons from tourism and hospitality (2019)Metaverse in marketing and logistics: the state of the art and the path forward (2023)Netnography evolved: New contexts, scope, procedures and sensibilities (2023)Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores (2023)Thematic Analysis (2017)
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References

  • 1985Naturalistic inquiry45,666 cited
  • 2009Document Analysis as a Qualitative Research Method12,956 cited
  • 2008Qualitative Content Analysis6,108 cited
  • 2015Are We There Yet? Data Saturation in Qualitative Research4,453 cited
  • 1989MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS.3,816 cited
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478 cited
  • 2011The SAGE Handbook of Visual Research Methods463 cited
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