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Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes
16 references·1 citing·55 second hop
Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes (2024)Effectiveness of femvertising communicati…Woke brand activism authenticity or the lack of it (2021)Woke brand activism authentic…Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy? (2021)Fake, Faulty, and Authentic S…A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling (2021)A review of three decades of …Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices (2020)Like, Comment, or Share? Self…Feminism in advertising: Irony or revolution? A critical review of femvertising (2020)Feminism in advertising: Iron…Customer engagement in social media: a framework and meta-analysis (2020)Customer engagement in social…Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention (2017)Self-consciousness and emotio…Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects (2017)Advertising “like a girl”: To…A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior (2017)A Literature Review of Word o…Public engagement with CEOs on social media: Motivations and relational outcomes (2016)Public engagement with CEOs o…The effects of social- and self-motives on the intentions to share positive and negative word of mouth (2013)The effects of social- and se…Research on Corporate Philanthropy: A Review and Assessment (2013)Research on Corporate Philant…Construal Level Theory and Consumer Behavior (2007)Construal Level Theory and Co…An assessment of strategic corporate philanthropy on perceptions of brand equity variables (2005)An assessment of strategic co…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation Z: the moderating role of gender (2024)Mediation of brand reputation…Spatial Distance and Mental Construal of Social Events (2006)Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness (2009)The impact of live video streaming on online purchase intention (2019)Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions (2021)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers (1986)Strategic management a stakeholder approach (2010)CEO characteristics and corporate philanthropic giving in an emerging market: The case of China (2018)A review of the business case for CSR in the hospitality industry (2019)Doing good to be green and live clean! - Linking corporate social responsibility strategy, green innovation, and environmental performance: Evidence from Maldivian and Moroccan small and medium-sized enterprises (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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Examining Corporate Commitment to Gender Equality (2021)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth in hospitality and tourism management (2007)The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE) (2019)The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review (2019)The influence of social media eWOM information on purchase intention (2021)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)Fifteen years of customer engagement research: a bibliometric and network analysis (2021)Customer engagement and social media: Revisiting the past to inform the future (2022)Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach (2022)The Social psychology of intergroup relations (1979)An Integrative Theory of Intergroup Conflict (2000)The Content Analysis Guidebook (2017)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Brand activism and the consequence of woke washing (2023)BRAND ACTIVISM: A Literature Review and Future Research Agenda (2023)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)How to conduct a bibliometric analysis: An overview and guidelines (2021)COVID-19 research in management: An updated bibliometric analysis (2022)Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure (2022)Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review (2023)
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References

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  • 2020Customer engagement in social media: a framework and meta-analysis523 cited
  • 2013Research on Corporate Philanthropy: A Review and Assessment492 cited
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  • 2017A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior436 cited
  • 2017Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects331 cited
  • 2021Woke brand activism authenticity or the lack of it215 cited
  • 2021A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling211 cited
  • 2005An assessment of strategic corporate philanthropy on perceptions of brand equity variables195 cited
  • 2020Feminism in advertising: Irony or revolution? A critical review of femvertising164 cited
  • 2016Public engagement with CEOs on social media: Motivations and relational outcomes138 cited
  • 2020Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

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134 cited
  • 2021Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy?124 cited
  • 2017Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention113 cited
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    • 2024Mediation of brand reputation and image in the relationship between perceived corporate social responsibility and brand equity and loyalty of technology companies among Generation Z: the moderating role of gender8 cited