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Bricks or clicks? Factors influencing shopping behavior of Generation Z
16 references·0 citing·53 second hop
Bricks or clicks? Factors influencing shopping behavior of Generation Z (2024)Bricks or clicks? Factors influencing sho…Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations (2023)Meta‐analysis of social media…The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19 (2022)The role of trust and privacy…Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)Understanding influencer mark…The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective (2021)The effect of COVID-19 on con…Strategizing Retailing in the New Technology Era (2021)Strategizing Retailing in the…New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens (2020)New rules of social media sho…Mobile App Introduction and Online and Offline Purchases and Product Returns (2019)Mobile App Introduction and O…The Impact of Digital Transformation on the Retailing Value Chain (2018)The Impact of Digital Transfo…Does privacy assurance on social commerce sites matter to millennials? (2018)Does privacy assurance on soc…The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies (2016)The path-to-purchase is paved…Marketing to the Generations (2010)Marketing to the GenerationsMall attributes and shopping value: Differences by gender and generational cohort (2010)Mall attributes and shopping …The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them? (2007)The evolving concept of retai…A social institutional approach to identifying generation cohorts in China with a comparison with American consumers (2007)A social institutional approa…The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior (2006)The Impact of Perceived Chann…The efficacy of sales promotions in UK supermarkets: a consumer view (2002)The efficacy of sales promoti…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Mail and internet surveys : the tailored design method (2007)The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption (2012)Generation Y and online fashion shopping: Orientations and profiles (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(2021)Psychological factors and consumer behavior during the COVID-19 pandemic (2021)The theory of planned behavior (1991)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Effective influencer marketing: A social identity perspective (2022)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship (2023)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Measuring inconsistency in meta-analyses (2003)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Influencer marketing effectiveness: A meta-analytic review (2024)Virtually human: anthropomorphism in virtual influencer marketing (2024)Influencers and Consumer Financial Decision‐Making (2025)
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References

  • 2021Understanding influencer marketing: The role of congruence between influencers, products and consumers664 cited
  • 2006The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior587 cited
  • 2018The Impact of Digital Transformation on the Retailing Value Chain586 cited
  • 2021The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective531 cited
  • 2010Marketing to the Generations501 cited
  • 2010Mall attributes and shopping value: Differences by gender and generational cohort352 cited
  • 2007The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?281 cited
  • 2023Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations265 cited
  • 2002The efficacy of sales promotions in UK supermarkets: a consumer view217 cited
  • 2016The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies207 cited
  • 2021Strategizing Retailing in the New Technology Era190 cited
  • 2018Does privacy assurance on social commerce sites matter to millennials?190 cited
  • 2022The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19186 cited
  • 2007A social institutional approach to identifying generation cohorts in China with a comparison with American consumers

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169 cited
  • 2019Mobile App Introduction and Online and Offline Purchases and Product Returns153 cited
  • 2020New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens148 cited
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