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Impact of perceived privacy and security in the TAM model: The perceived trust as the mediated factors
16 references·1 citing·39 second hop
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 1965Exchange and Power in Social Life.13,624 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
  • 2000E-commerce: the role of familiarity and trust3,438 cited
  • 1999Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation1,857 cited
  • 1978An Overview of Psychological Measurement1,804 cited
  • 2005Privacy and rationality in individual decision making1,122 cited
  • 1996Electronic Commerce: A Manager's Guide970 cited
  • 2010The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea803 cited
  • 2009Towards an understanding of the consumer acceptance of mobile wallet769 cited

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  • 2005Consumers’ attitudes towards online and mobile banking in China765 cited
  • 2007Understanding e-learning continuance intention in the workplace: A self-determination theory perspective732 cited
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    • 2025Adoption intention of generative artificial intelligence among Chinese college students: an extended TAM-UTAUT2 model from the four-helix perspective10 cited