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«For most of its history, that was not the case»: The importance of corporate archives in the use of past strategy
16 references·0 citing·55 second hop
«For most of its history, that was not the case»: The importance of corporate archives in the use of past strategy (2024)«For most of its history, that was not th…How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets (2019)How nostalgic brand positioni…Cognitive outcomes of brand heritage: A signaling perspective (2018)Cognitive outcomes of brand h…Toward a Historical Consciousness: Following the Historic Turn in Management Thought (2016)Toward a Historical Conscious…Reviving sleeping beauty brands by rearticulating brand heritage (2016)Reviving sleeping beauty bran…The Past is a Foreign Country – Revisited (2015)The Past is a Foreign Country…Emphasizing brand heritage: Does it work? And how? (2015)Emphasizing brand heritage: D…Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry (2014)Managing heritage brands: A s…Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity (2014)Corporate heritage identity m…Corporate heritage brands: Mead's theory of the past (2013)Corporate heritage brands: Me…An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses (2011)An Empirical Investigation of…Longer is better (2010)Longer is betterThe existence bias. (2009)The existence bias.Corporate brands with a heritage (2007)Corporate brands with a herit…The Crown as a corporate brand: Insights from monarchies (2006)The Crown as a corporate bran…Death By Nostalgia: a Diagnosis of Context-Specific Cases (1994)Death By Nostalgia: a Diagnos…Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes (1993)Nostalgia and Consumption Pre…A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)The Meaning of Things (1981)Goodness-of-fit indexes in confirmatory factor analysis: The effect of sample size. (1988)Feelings, Fantasies, and Memories (1998)Odyssey's end: Lay conceptions of nostalgia reflect its original homeric meaning. (2011)The past makes the present meaningful: Nostalgia as an existential resource. (2011)The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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Who are we?” Understanding the impact of family business identity on the development of individual and family identity in business families (2019)The Pristine Myth: The Landscape of the Americas in 1492 (1992)1491: New Revelations of the Americas before Columbus (2006)1493: uncovering the new world Columbus created (2012)Tourism planning and place making: place-making or placemaking? 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References

  • 1993Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes736 cited
  • 2015The Past is a Foreign Country – Revisited615 cited
  • 2007Corporate brands with a heritage518 cited
  • 1994Death By Nostalgia: a Diagnosis of Context-Specific Cases282 cited
  • 2015Emphasizing brand heritage: Does it work? And how?191 cited
  • 2018Cognitive outcomes of brand heritage: A signaling perspective168 cited
  • 2009The existence bias.141 cited
  • 2014Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry139 cited
  • 2011An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses139 cited
  • 2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity133 cited
  • 2006The Crown as a corporate brand: Insights from monarchies130 cited
  • 2016Toward a Historical Consciousness: Following the Historic Turn in Management Thought120 cited
  • 2016Reviving sleeping beauty brands by rearticulating brand heritage104 cited
  • 2019How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets92 cited
  • 2013

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Corporate heritage brands: Mead's theory of the past
91 cited
  • 2010Longer is better82 cited
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