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Building good brand experience to sustain positive electronic word of mouth: the mediating effect of brand love
16 references·0 citing·44 second hop
Building good brand experience to sustain positive electronic word of mouth: the mediating effect of brand love (2024)Building good brand experience to sustain…A First Course in Factor Analysis (2013)A First Course in Factor Anal…Making sense of Cronbach's alpha (2011)Making sense of Cronbach's al…Brand Love (2011)Brand LoveBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Customer delight: Foundations, findings, and managerial insight (1997)Customer delight: Foundations…Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …Comparative fit indexes in structural models. (1990)Comparative fit indexes in st…A triangular theory of love. (1986)A triangular theory of love.Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…A study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Significance tests and goodness of fit in the analysis of covariance structures. (1980)EQS : structural equations program manual (1989)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? 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(1958)On the Evaluation of Structural Equation Models (1988)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Bases of Social Power (1986)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Social Influence: Compliance and Conformity (2004)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)The MOS 36-Item Short-Form Health Survey (SF-36) (1993)Factor analysis in the development and refinement of clinical assessment instruments. (1995)Scale Development Research (2006)
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References

  • 1990Comparative fit indexes in structural models.25,213 cited
  • 2011Making sense of Cronbach's alpha15,098 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1955A study of normative and informational social influences upon individual judgment.4,815 cited
  • 2013A First Course in Factor Analysis4,527 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1986A triangular theory of love.2,611 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited

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1997
Customer delight: Foundations, findings, and managerial insight
1,649 cited
  • 2011Brand Love1,603 cited
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