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Enhancing Online Purchase Intention Through Artificial Intelligence: Transformation to Digital Customer Experience
16 references·0 citing·51 second hopsampled
Enhancing Online Purchase Intention Through Artificial Intelligence: Transformation to Digital Customer Experience (2024)Enhancing Online Purchase Intention Throu…The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users (2023)The Effect of Artificial Inte…Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention (2021)Why do people play games on m…The effects of service operation engineering and green marketing on consumer buying interest (2021)The effects of service operat…Modest wear e-commerce: examining online purchase intent in Indonesia (2021)Modest wear e-commerce: exami…Gamification and reputation: key determinants of e-commerce usage and repurchase intention (2021)Gamification and reputation: …Customer Experience in Fintech (2021)Customer Experience in FintechThe impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable (2020)The impact of customer experi…The effects of the online customer experience on customer loyalty in e-retailers (2020)The effects of the online cus…Statistical heterogeneity: Notion and estimation in meta-analysis (2020)Statistical heterogeneity: No…Purchasing Decisions in Terms of Perceived Quality and Product Knowledge (2020)Purchasing Decisions in Terms…Gamification and Customers Experience in the Hospitality Industry (2020)Gamification and Customers Ex…Customer experience: fundamental premises and implications for research (2020)Customer experience: fundamen…CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE (2020)CONVERSION OF ONLINE PURCHASE…The Relationship Between Gamification, Brand Engagement and Brand Equity (2019)The Relationship Between Gami…Pengaruh Artificial Intelligence dan Digital Marketing terhadap Minat Beli Konsumen (2019)Pengaruh Artificial Intellige…Hook vs. hope: How to enhance customer engagement through gamification (2019)Hook vs. hope: How to enhance…THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Enhancing user engagement: The role of gamification in mobile apps (2021)Past, present, and future of customer engagement (2021)AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior (2022)Principles and Practice of Structural Equation Modeling (1998)The Rise of Motivational Information Systems: A Review of Gamification Research (2017)Does gamification satisfy needs? A study on the relationship between gamification features and intrinsic need satisfaction (2019)Gamified package: Consumer insights into multidimensional brand engagement (2019)E-Business and E-Commerce Management: Strategy, Implementation and Practice (2001)Manajemen pemasaran dan pemasaran jasa (2009)A study of the impact of social media on consumers (2014)PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKOPEDIA (2021)Artificial intelligence (AI) applications for marketing: A literature-based study (2022)Pengaruh Online Customer Riview dan Rating Terhadap Minat Pembelian Online Shopee (Studi Kasus Pada Santri Putri Pondok Pesantren Salafiyah Syafi'iyah Seblak Jombang) (2022)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)Designing conceptual articles: four approaches (2020)Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature (2020)Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)A Theory of Cognitive Dissonance (1957)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Sustainable Development of a Mobile Payment Security Environment Using Fintech Solutions (2021)Online shopping cart abandonment: A review and research agenda (2022)Supply Chain Sustainability during COVID-19: Last Mile Food Delivery in China (2022)Economic Action and Social Structure: The Problem of Embeddedness (1985)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Effects of logistics service quality and price fairness on customer repurchase intention: The moderating role of cross-border e-commerce experiences (2022)Predictors of continuance intention of online food delivery services: gender as moderator (2022)The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions (2022)What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions (2022)The role of gamified learning strategies in student's motivation in high school and higher education: A systematic review (2023)Back-Translation for Cross-Cultural Research (1970)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior (2021)Business Strategies and Competitive Advantage: The Role of Performance and Innovation (2022)Islamic Finance in the Era of Financial Technology: A Bibliometric Review of Future Trends (2023)The theory of planned behavior (1991)An Artificial Neural Network Examination of the Intention to Implement Blockchain in the Supply Chains of SMEs in Tonga (2021)China’s Halal Food Industry: The Link Between Knowledge Management Capacity, Supply Chain Practices, and Company Performance (2021)What prompts consumers to purchase online? A machine learning approach (2022)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)From Virtual Trees to Real Forests: The Impact of Gamification Affordances on Green Consumption Behaviors in Ant Forest (2023)Leveraging gamification technology to motivate environmentally responsible behavior: An empirical examination of Ant Forest (2023)Green and gamified! An investigation of consumer participation in green last-mile from a gamification affordance perspective (2024)
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References

  • 2020Customer experience: fundamental premises and implications for research1,095 cited
  • 2021Customer Experience in Fintech344 cited
  • 2019Hook vs. hope: How to enhance customer engagement through gamification253 cited
  • 2020The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable161 cited
  • 2021Gamification and reputation: key determinants of e-commerce usage and repurchase intention140 cited
  • 2021Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention101 cited
  • 2020CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE65 cited
  • 2019The Relationship Between Gamification, Brand Engagement and Brand Equity56 cited
  • 2019Pengaruh Artificial Intelligence dan Digital Marketing terhadap Minat Beli Konsumen45 cited
  • 2021Modest wear e-commerce: examining online purchase intent in Indonesia43 cited
  • 2021The effects of service operation engineering and green marketing on consumer buying interest26 cited
  • 2020Gamification and Customers Experience in the Hospitality Industry24 cited
  • 2020The effects of the online customer experience on customer loyalty in e-retailers23 cited
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Statistical heterogeneity: Notion and estimation in meta-analysis
18 cited
  • 2020Purchasing Decisions in Terms of Perceived Quality and Product Knowledge17 cited
  • 2023The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users15 cited
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