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Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention Dengan Brand Trust Sebagai Variabel Mediasi Pada Skincare Avoskin
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Pengaruh Brand Awareness dan Perceived Quality Terhadap Purchase Intention Dengan Brand Trust Sebagai Variabel Mediasi Pada Skincare Avoskin (2024)Pengaruh Brand Awareness dan Perceived Qu…THE APPLICATION OF THEORY OF PLANNED BEHAVIOR AND PERCEIVED VALUE ON ONLINE PURCHASE BEHAVIOR (2023)THE APPLICATION OF THEORY OF …The effect of digital marketing on purchase intention: Moderating effect of brand equity (2022)The effect of digital marketi…Pengaruh Kesadaran Merek terhadap Kepercayaan Merek dan Dampaknya terhadap Loyalitas Konsumen Hand Body Lotion (2021)Pengaruh Kesadaran Merek terh…The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The impact of Covid-19 pandem…The impact of source credible online reviews on purchase intention (2019)The impact of source credible…Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption (2019)Celebrity Endorsement and the…Using EPPM to Evaluate the Effectiveness of Fear Appeal Messages Across Different Media Outlets to Increase the Intention of Breast Self-Examination Among Chinese Women (2018)Using EPPM to Evaluate the Ef…The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)The Impact of Social Media In…Pengaruh Brand Awareness, Perceived Quality, dan Brand Image terhadap Brand Loyalty pada Generasi Y di Indonesia (2016)Pengaruh Brand Awareness, Per…From The City Of Bits to E-Topia (2014)From The City Of Bits to E-To…Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies: An empirical study of mobile banking services (2010)Examining multi-dimensional t…Risk aversion and brand loyalty: the mediating role of brand trust and brand affect (2008)Risk aversion and brand loyal…The Effect of Information Satisfaction and Relational Benefit on Consumers' Online Shopping Site Commitments (2006)The Effect of Information Sat…Consumer perceptions of service quality attributes at sporting events (2001)Consumer perceptions of servi…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility (2013)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand (2023)A Theory of the Allocation of Time (1965)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Developing Buyer-Seller Relationships (1987)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis (2007)Out of Dedication or Constraint? 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,628 cited
  • 2010Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies: An empirical study of mobile banking services1,141 cited
  • 2017The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude779 cited
  • 2001Consumer perceptions of service quality attributes at sporting events448 cited
  • 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect381 cited
  • 2018Using EPPM to Evaluate the Effectiveness of Fear Appeal Messages Across Different Media Outlets to Increase the Intention of Breast Self-Examination Among Chinese Women301 cited
  • 2019The impact of source credible online reviews on purchase intention196 cited
  • 2019Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption154 cited
  • 2006The Effect of Information Satisfaction and Relational Benefit on Consumers' Online Shopping Site Commitments138 cited
  • 2022The effect of digital marketing on purchase intention: Moderating effect of brand equity122 cited
  • 2016Pengaruh Brand Awareness, Perceived Quality, dan Brand Image terhadap Brand Loyalty pada Generasi Y di Indonesia20 cited
  • 2023THE APPLICATION OF THEORY OF PLANNED BEHAVIOR AND PERCEIVED VALUE ON ONLINE PURCHASE BEHAVIOR

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18 cited
  • 2021Pengaruh Kesadaran Merek terhadap Kepercayaan Merek dan Dampaknya terhadap Loyalitas Konsumen Hand Body Lotion14 cited
  • 2014From The City Of Bits to E-Topia8 cited
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