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Two decades of research on “masstige” marketing: A systematic literature review and future research agenda
16 references·7 citing·40 second hop
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An Overview and Guidelines (2024)Primary, Secondary, and Meta-Analysis of Research (1976)The New production of knowledge: the dynamics of science and research in contemporary societies (1995)Re-Thinking Science: Knowledge and the Public in an Age of Uncertainty (2003)An index to quantify an individual's scientific research output (2005)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Bibliometric Methods in Management and Organization (2014)Conducting systematic literature reviews and bibliometric analyses (2019)Software tools for conducting bibliometric analysis in science: An up-to-date review (2020)Meta-analysis in clinical trials (1986)Using thematic analysis in psychology (2006)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Global prevalence and burden of depressive and anxiety disorders in 204 countries and territories in 2020 due to the COVID-19 pandemic (2021)PRISMA 2020 explanation and elaboration: updated guidance and exemplars for reporting systematic reviews (2021)PRISMA-S: an extension to the PRISMA Statement for Reporting Literature Searches in Systematic Reviews (2021)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)Guidelines for advancing theory and practice through bibliometric research (2022)Literature reviews as independent studies: guidelines for academic practice (2022)Bibliometric Analysis: The Main Steps (2024)When Multiplication Doesn't Equal Quick Addition: Examining Intersectionality as a Research Paradigm (2007)Routledge Handbook of Qualitative Research in Sport and Exercise (2016)
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  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
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Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,142 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
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    • 2025Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda14 cited
    • 20248‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology11 cited
    • 2026Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR ‐4‐ SLR and S‐O‐R Model10 cited
    • 2025Two Decades of Research on In‐Store Technology: Antecedents, Consequences and Future Research Agenda10 cited