References

• 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
• 2011Neuromarketing: The New Science of Consumer Behavior663 cited
• 2006Building consumer–brand relationship: A cross‐cultural experiential view462 cited
• 2016The power of sensory marketing in advertising217 cited
• 2022Artificial intelligence and big data: ontological and communicative perspectives in multi-sectoral scenarios of modern businesses82 cited
• 2013The Contributions of Neuromarketing in Marketing Research76 cited
• 2017This is your brain on neuromarketing: reflections on a decade of research73 cited
• 2021Consumer Behaviour Through Neuromarketing Approach70 cited
• 2018The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing67 cited
• 2020Neuromarketing for a better understanding of consumer needs and emotions66 cited
• 2024Exploring the linkage between business incubation and entrepreneurship: understanding trends, themes and future research agenda48 cited
• 2013Creating Multi-Sensory Experiences in Luxury Marketing48 cited
• 2022The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry44 cited
• 2020Neuromarketing Applied to Educational Toy Packaging36 cited