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Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM
16 references·0 citing·30 second hop
Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM (2024)Utilitarian and Hedonic Values of Gamific…Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)Does Gamification Work? -- A …A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Customer Engagement (2011)Customer EngagementHow to Write Up and Report PLS Analyses (2009)How to Write Up and Report PL…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Reliability and Validity Assessment (1979)Reliability and Validity Asse…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)On the Evaluation of Structural Equation Models (1988)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Coefficient Alpha and the Internal Structure of Tests (1951)Common Beliefs and Reality About PLS (2014)
this work references cited by second hop

References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1979Reliability and Validity Assessment5,882 cited
  • 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis5,439 cited
  • 2009How to Write Up and Report PLS Analyses5,274 cited
  • 2014Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification5,197 cited

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  • 1999Whence Consumer Loyalty?4,891 cited
  • 2011Customer Engagement3,657 cited
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