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Corporate social responsibility impact on customer-based brand equity in the Moroccan luxury hotel context: mediating role of customer value co-creation
16 references·0 citing·43 second hop
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(1988)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate Sustainability: First Evidence on Materiality (2016)Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence (2018)Corporate Social and Financial Performance: A Meta-Analysis (2003)The Social Responsibility of Business Is to Increase Its Profits (2007)Why would corporations behave in socially responsible ways? an institutional theory of corporate social responsibility (2007)Voluntary Nonfinancial Disclosure and the Cost of Equity Capital: The Initiation of Corporate Social Responsibility Reporting (2010)The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis (2008)Strategic management a stakeholder approach (2010)Corporate Social Responsibility and Shareholder Reaction: The Environmental Awareness of Investors (2012)What drives corporate social performance? The role of nation-level institutions (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Corporate Stakeholders and Corporate Finance (1987)Building Strong Brands (1995)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)PLS-SEM: Indeed a Silver Bullet (2011)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001Corporate Social Responsibility: A Theory of the Firm Perspective7,563 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
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  • 2002Corporate reputation and sustained superior financial performance2,925 cited
  • 2005The Relationship Between Corporate Philanthropy And Shareholder Wealth: A Risk Management Perspective2,836 cited
  • 2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited
  • 2011Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing1,672 cited
  • 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
  • 2009The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk962 cited
  • 2010The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

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837 cited
  • 2004The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants666 cited
  • 2001Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions550 cited
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