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Innovative Approaches to Market Segmentation Using AI in Emerging Economies
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References

  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions3,876 cited
  • 2017Review articles: purpose, process, and structure1,160 cited
  • 2022Personalization in personalized marketing: Trends and ways forward725 cited
  • 2019A bibliometric analysis of board diversity: Current status, development, and future research directions700 cited
  • 2022Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’634 cited
  • 2018Artificial Intelligence in Advertising532 cited
  • 2020Transparency in artificial intelligence489 cited
  • 2021Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising399 cited
  • 2019Do (how) digital natives adopt a new technology differently than digital immigrants? A longitudinal study221 cited
  • 2022How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry199 cited
  • 2019Understanding Programmatic Creative: The Role of AI148 cited
  • 2020Programmatic creative: AI can think but it cannot feel132 cited
  • 2021Application of AI technology in modern digital marketing environment129 cited
  • 2022Artificial intelligence ecosystems for marketing communications113 cited

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  • 2019Using AI to Personalise Emotionally Appealing Advertisement95 cited
  • 2017Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market84 cited
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