SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Empirically testing for niche sports
16 references·0 citing·51 second hop
Empirically testing for niche sports (2024)Empirically testing for niche sportsThe sport value framework – a new fundamental logic for analyses in sport management (2014)The sport value framework – a…The special features of sport: A critical revisit (2009)The special features of sport…Toward a Distinctive Sport Management Discipline (2006)Toward a Distinctive Sport Ma…Consumer Awareness of Sponsorship at Grassroots Sport Events (2006)Consumer Awareness of Sponsor…The Status and Future of Sport Management: A Delphi Study (2005)The Status and Future of Spor…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Demand for Sport (2003)Demand for SportPurchase Loyalty is Polarised into Either Repertoire or Subscription Patterns (2002)Purchase Loyalty is Polarised…Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm (1997)Is your brand's loyalty too m…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …Niche Marketing Revisited: Concept, Applications and Some European Cases (1994)Niche Marketing Revisited: Co…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …From mass marketing to mass customization (1989)From mass marketing to mass c…Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings (1988)Niching versus Change-of-Pace…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…The measurement of psychological androgyny. (1974)Organizational culture and leadership (1993)The role of deliberate practice in the acquisition of expert performance. (1993)Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity (2007)Development through Sport: Building Social Capital in Disadvantaged Communities (2008)Integrating sport-for-development theory and praxis (2011)Individual Choice Behavior: A Theoretical Analysis. (1960)Building Strong Brands (1995)The Handbook of experimental economics (1995)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: Antecedents and Consequences (1993)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Marketing mix, customer value, and customer loyalty in social commerce (2017)The myth of the stay-at-home family firm: How family-managed SMEs can overcome their internationalization limitations (2017)Social Psychology of Intergroup Relations (1982)Possessions and the Extended Self (1988)An Integrative Theory of Intergroup Conflict (2000)Investing in sport management: The value of good theory (2012)Sport versus climate: Introducing the climate vulnerability of sport organizations framework (2018)Sport is not industry: bringing sport back to sport management (2020)A conceptual approach to classifying sports fans (1999)Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty (2000)Supporters, Followers, Fans, and Flaneurs (2002)OUTCOME UNCERTAINTY AND THE COUCH POTATO AUDIENCE (2005)Financial fair play in European football (2014)Double Jeopardy Revisited (1990)Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Do rewards really create loyalty? (1995)Whence Consumer Loyalty? (1999)Building Brand Community (2002)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Formal Theories of Mass Behavior. (1964)Marketing Decision Making: A Model Building Approach (1984)Patterns of Store Choice (1984)Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Markets and Hierarchies (1975)A resource‐based view of the firm (1984)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Mass customization: Literature review and research directions (2001)Handbook of Neoliberalism (2016)
this work references cited by second hop

References

  • 1991Firm Resources and Sustained Competitive Advantage52,460 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 2003Demand for Sport597 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks448 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour444 cited
  • 2006Toward a Distinctive Sport Management Discipline402 cited
  • 1989From mass marketing to mass customization304 cited
  • 2009The special features of sport: A critical revisit276 cited
  • 1994Niche Marketing Revisited: Concept, Applications and Some European Cases269 cited
  • 2014The sport value framework – a new fundamental logic for analyses in sport management247 cited
  • 2002Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns150 cited
  • 2005The Status and Future of Sport Management: A Delphi Study147 cited
  • 2006Consumer Awareness of Sponsorship at Grassroots Sport Events132 cited
  • 1997Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm118 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1988Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings118 cited
  • Cited by

    No citing works inside the corpus for this window.