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EXPLORING THE ROLE OF NEUROMARKETING IN CONSUMER DECISION-MAKING
14 references·0 citing·43 second hop
EXPLORING THE ROLE OF NEUROMARKETING IN CONSUMER DECISION-MAKING (2024)EXPLORING THE ROLE OF NEUROMARKETING IN C…The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach (2022)The Importance of Emotions in…The impact of neuromarketing on consumer behaviour (2022)The impact of neuromarketing …Recent Trends in Neuro marketing – An Exploratory Study (2022)Recent Trends in Neuro market…To Better Understand the Role of Emotional Processes in Decision-Making (2021)To Better Understand the Role…Customer emotions when making an online purchase decision: Results of neuromarketing experiments (2021)Customer emotions when making…Consumer Behaviour Through Neuromarketing Approach (2021)Consumer Behaviour Through Ne…Neuromarketing for a better understanding of consumer needs and emotions (2020)Neuromarketing for a better u…NEURO MARKETING: A TOOL TO UNDERSTAND CONSUMER PSYCHOLOGY (2020)NEURO MARKETING: A TOOL TO UN…Impact of Neuromarketing Applications on Consumer (2020)Impact of Neuromarketing Appl…Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach (2020)Decision to Adopt Neuromarket…A study of neuromarketing techniques for proposing cost effective information driven framework for decision making (2020)A study of neuromarketing tec…SIGNIFICANCE OF NEUROMARKETING ON CONSUMER BUYING BEHAVIOR (2018)SIGNIFICANCE OF NEUROMARKETIN…Neuromarketing and consumer neuroscience: current understanding and the way forward (2015)Neuromarketing and consumer n…New Directions in Understanding the Decision-making Process: Neuroeconomics and Neuromarketing. (2014)New Directions in Understandi…Judgment under Uncertainty: Heuristics and Biases (1975)Choices, values, and frames. (1984)Thinking, Fast and Slow (2011)Nanomarketing: A New Frontier for Neuromarketing (2016)Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research (2018)A global research trends of neuromarketing: 2015-2020 (2022)What is ‘neuromarketing’? A discussion and agenda for future research (2006)Aesthetic package design: A behavioral, neural, and psychological investigation (2010)Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing aspect of tourısm pricing psychology (2017)Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation (2018)Neuromarketing: Marketing research in the new millennium (2021)Focus-group interview and data analysis (2004)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)A Survey on EEG-Based Solutions for Emotion Recognition With a Low Number of Channels (2022)The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry (2022)Toward cross-subject and cross-session generalization in EEG-based emotion recognition: Systematic review, taxonomy, and methods (2024)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Understanding Customer Experience Throughout the Customer Journey (2016)Gender differences: visual attention and attitude toward advertisements (2020)What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline (2023)When Does "Economic Man" Dominate Social Behavior? (2006)Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Analysis of EEG Signals and Facial Expressions for Continuous Emotion Detection (2015)Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends (2024)The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement (2025)Measuring individual differences in implicit cognition: The implicit association test. (1998)The 35th Sir Frederick Bartlett Lecture: Eye movements and attention in reading, scene perception, and visual search (2009)Exploring the Boundaries of Neuromarketing Through Systematic Investigation (2022)Looking for Spinoza: Joy, Sorrow, and the Feeling Brain (2004)The somatic marker hypothesis: A neural theory of economic decision (2004)What are emotions? And how can they be measured? (2005)Neuromarketing: The popularity of the brain-imaging and physiological tools (2021)A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform (2024)Neuroeconomics: How Neuroscience Can Inform Economics (2005)Customer Perception towards Online Food Delivery Services- Development of Conceptual Model (2022)Neuromarketing: An Emerging Domain in the Formal Education System (2022)Neuromarketing: a Tool to Understand Consumer Behaviour (2024)Facial Action Coding System (1978)A segmented analysis of consumer willingness-to-pay for rakija (2026)Brain Wave Measures of Media Involvement (1998)Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing (2010)Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia (2023)
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References

  • 2015Neuromarketing and consumer neuroscience: current understanding and the way forward135 cited
  • 2021To Better Understand the Role of Emotional Processes in Decision-Making70 cited
  • 2021Consumer Behaviour Through Neuromarketing Approach70 cited
  • 2020Neuromarketing for a better understanding of consumer needs and emotions66 cited
  • 2020A study of neuromarketing techniques for proposing cost effective information driven framework for decision making65 cited
  • 2020Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach54 cited
  • 2014New Directions in Understanding the Decision-making Process: Neuroeconomics and Neuromarketing.41 cited
  • 2022The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach33 cited
  • 2022Recent Trends in Neuro marketing – An Exploratory Study25 cited
  • 2018SIGNIFICANCE OF NEUROMARKETING ON CONSUMER BUYING BEHAVIOR25 cited
  • 2022The impact of neuromarketing on consumer behaviour24 cited
  • 2021Customer emotions when making an online purchase decision: Results of neuromarketing experiments15 cited
  • 2020Impact of Neuromarketing Applications on Consumer14 cited
  • 2020NEURO MARKETING: A TOOL TO UNDERSTAND CONSUMER PSYCHOLOGY11 cited

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