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The impact of logo change on brand loyalty with the mediating role of brand attitude
16 references·0 citing·43 second hop
The impact of logo change on brand loyalty with the mediating role of brand attitude (2024)The impact of logo change on brand loyalt…Factor Analysis as a Tool for Survey Analysis (2021)Factor Analysis as a Tool for…PLS-SEM or CB-SEM: updated guidelines on which method to use (2017)PLS-SEM or CB-SEM: updated gu…Determinants of customer repurchase intention in online shopping (2009)Determinants of customer repu…Corporate rebranding: destroying, transferring or creating brand equity? (2006)Corporate rebranding: destroy…Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandBrand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Conceptual and operational aspects of brand loyalty: an empirical investigation (2001)Conceptual and operational as…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Zero defections: quality comes to services. (1990)Zero defections: quality come…A Model for Customer Complaint Management (1988)A Model for Customer Complain…Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers (1987)Effects of Framing on Evaluat…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…How do attitudes guide behavior (1986)How do attitudes guide behavi…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Information direction, website reputation and eWOM effect: A moderating role of product type (2008)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Exciting red and competent blue: the importance of color in marketing (2011)Advances in Consumer Research (2025)ASPECTS OF THE THEORY OF SYNTAX (1964)Availability: A heuristic for judging frequency and probability (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1996The Behavioral Consequences of Service Quality12,400 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 2017PLS-SEM or CB-SEM: updated guidelines on which method to use5,972 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1987Dimensions of Consumer Expertise4,376 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 2021Factor Analysis as a Tool for Survey Analysis2,543 cited
  • 1986How do attitudes guide behavior903 cited
  • 2003Brand Familiarity and Advertising Repetition Effects865 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity854 cited
  • 2009Determinants of customer repurchase intention in online shopping682 cited
  • 2004Leveraging the Corporate Brand635 cited
  • 1987Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers522 cited
  • 2001Conceptual and operational aspects of brand loyalty: an empirical investigation505 cited
  • 2006Corporate rebranding: destroying, transferring or creating brand equity?

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448 cited
  • 1988A Model for Customer Complaint Management362 cited
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