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Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy
16 references·0 citing·52 second hop
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy (2024)Is Darker More Effective? The Effect of P…The Influence of Disease Cues on Preference for Typical versus Atypical Products (2020)The Influence of Disease Cues…The influence of brand color identity on brand association and loyalty (2019)The influence of brand color …Color Saturation Increases Perceived Product Size (2017)Color Saturation Increases Pe…Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness? 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Dimensions of tourist aesthetic judgment (2014)A consumer definition of eco-friendly packaging (2019)The Principles of Psychology (1891)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Store Atmospherics: A Multisensory Perspective (2014)The Aggression Questionnaire. (1992)The Aggression Questionnaire. 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References

  • 2010Heuristic Decision Making4,028 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2010Aesthetic package design: A behavioral, neural, and psychological investigation490 cited
  • 2012Double Standard: The Role of Environmental Consciousness in Green Product Usage457 cited
  • 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
  • 2000A Connectionist Model of Brand–Quality Associations307 cited
  • 2016Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?226 cited
  • 1991In search of value: how price and store name information influence buyers′ product perceptions221 cited
  • 2012The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism215 cited
  • 2015Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels208 cited
  • 2017Color Saturation Increases Perceived Product Size199 cited
  • 2010No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence189 cited
  • 2020The Influence of Disease Cues on Preference for Typical versus Atypical Products177 cited
  • 2010Effects of product unit image on consumption of snack foods

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170 cited
  • 2019The influence of brand color identity on brand association and loyalty161 cited
  • 2013A Reference-Dependent Model of the Price–Quality Heuristic144 cited
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