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Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view
16 references·0 citing·46 second hop
Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view (2024)Tracing the evolution of the marketing di…Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Progress in partial least squ…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…Forty-five years of Journal of Business Research: A bibliometric analysis (2019)Forty-five years of Journal o…bibliometrix : An R-tool for comprehensive science mapping analysis (2017)bibliometrix : An R-tool for …The bibliometric analysis of scholarly production: How great is the impact? (2015)The bibliometric analysis of …Big Data consumer analytics and the transformation of marketing (2015)Big Data consumer analytics a…Data Science and its Relationship to Big Data and Data-Driven Decision Making (2013)Data Science and its Relation…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior (1986)The Varieties of Consumption …"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…Variety Seeking Behavior: An Interdisciplinary Review (1982)Variety Seeking Behavior: An …Theory in Practice: Increasing Professional Effectiveness. (1975)Theory in Practice: Increasin…Firm resources and sustained competitive advantage (2004)Big data and predictive analytics for supply chain and organizational performance (2016)Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities (2019)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)An index to quantify an individual's scientific research output (2005)Quantitative Analysis of Culture Using Millions of Digitized Books (2010)Bibliometrics: The Leiden Manifesto for research metrics (2015)Software tools for conducting bibliometric analysis in science: An up-to-date review (2020)Bibliometric Analysis: The Main Steps (2024)How to design bibliometric research: an overview and a framework proposal (2024)Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance? (2011)Big Data’s End Run around Anonymity and Consent (2014)Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective (2015)Human resources for Big Data professions: A systematic classification of job roles and required skill sets (2017)The Nature of the Firm (1937)A resource‐based view of the firm (1984)Dynamic capabilities: what are they? (2000)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Bibliometric Methods in Management and Organization (2014)Conducting systematic literature reviews and bibliometric analyses (2019)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The cornerstones of competitive advantage: A resource‐based view (1993)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Guidelines for advancing theory and practice through bibliometric research (2022)Literature reviews as independent studies: guidelines for academic practice (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances (2022)PLS-SEM’s most wanted guidance (2022)Improving PLS-SEM use for business marketing research (2023)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1997Dynamic capabilities and strategic management34,723 cited
  • 2017bibliometrix : An R-tool for comprehensive science mapping analysis16,195 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2015The bibliometric analysis of scholarly production: How great is the impact?3,130 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2013Data Science and its Relationship to Big Data and Data-Driven Decision Making1,569 cited
  • 2015Big Data consumer analytics and the transformation of marketing1,377 cited
  • 2022Progress in partial least squares structural equation modeling use in marketing research in the last decade1,288 cited
  • 1975Theory in Practice: Increasing Professional Effectiveness.1,273 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 2019Forty-five years of Journal of Business Research: A bibliometric analysis973 cited
  • 1986The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior778 cited
  • 1983

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"Paradigms Lost": On Theory and Method in Research in Marketing
772 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
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