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Virtue Ethics in Marketing: The Art of Crafting Tragic Brand Stories
16 references·0 citing·44 second hop
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References

  • 2000The role of transportation in the persuasiveness of public narratives.4,871 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1984After Virtue: A Study in Moral Theory3,601 cited
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  • 2002Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion1,458 cited
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  • 2007Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration

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725 cited
  • 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing641 cited
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