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Color Inside and Outside the Lines: Evidence From Eye‐Tracking Studies on Conformity to and Differentiation From Category Color Codes
16 references·0 citing·49 second hop
Color Inside and Outside the Lines: Evidence From Eye‐Tracking Studies on Conformity to and Differentiation From Category Color Codes (2025)Color Inside and Outside the Lines: Evide…Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans (2013)Color Psychology: Effects of …Attention and choice: A review on eye movements in decision making (2013)Attention and choice: A revie…Exciting red and competent blue: the importance of color in marketing (2011)Exciting red and competent bl…The Sage handbook of media processes and effects (2010)The Sage handbook of media pr…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Handbook of consumer psychology (2008)Handbook of consumer psycholo…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…Eye movements in reading and information processing: 20 years of research. (1998)Eye movements in reading and …Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Effects of color on emotions. (1994)Effects of color on emotions.Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Cognitive Load During Problem Solving: Effects on Learning (1988)Cognitive Load During Problem…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Basic color terms: their universality and evolution. By Brent Berlin and Paul Kay. Berkeley & Los Angeles: University of California Press, 1969. Pp. xi, 178. $8.50. (1973)Basic color terms: their univ…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)The theory of planned behaviour: Reactions and reflections (2011)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A theory of reading: From eye fixations to comprehension. 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References

  • 1988Cognitive Load During Problem Solving: Effects on Learning12,413 cited
  • 1986The Elaboration Likelihood Model of Persuasion9,023 cited
  • 1998Eye movements in reading and information processing: 20 years of research.8,362 cited
  • 1973Basic color terms: their universality and evolution. By Brent Berlin and Paul Kay. Berkeley & Los Angeles: University of California Press, 1969. Pp. xi, 178. $8.50.2,827 cited
  • 1994Effects of color on emotions.1,417 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,406 cited
  • 2008Handbook of consumer psychology1,214 cited
  • 2013Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans1,140 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,059 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,058 cited
  • 2013Attention and choice: A review on eye movements in decision making946 cited
  • 2011Exciting red and competent blue: the importance of color in marketing872 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach

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783 cited
  • 2010The Sage handbook of media processes and effects780 cited
  • 2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages773 cited
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