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Spillover effects of sensory stimulation
16 references·0 citing·52 second hopsampled
Spillover effects of sensory stimulation (2025)Spillover effects of sensory stimulationStore Atmospherics: A Multisensory Perspective (2014)Store Atmospherics: A Multise…Brand Love (2011)Brand LoveAn integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Benefits of multisensory learning (2008)Benefits of multisensory lear…Value From Regulatory Fit (2005)Value From Regulatory FitSelf‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Regulatory Fit and Persuasion: Transfer From "Feeling Right." (2004)Regulatory Fit and Persuasion…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Motivation by positive or negative role models: Regulatory focus determines who will best inspire us. (2002)Motivation by positive or neg…Congruency of scent and music as a driver of in-store evaluations and behavior (2001)Congruency of scent and music…“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…Distinguishing Gains from Nonlosses and Losses from Nongains: A Regulatory Focus Perspective on Hedonic Intensity (2000)Distinguishing Gains from Non…Dual coding theory: Retrospect and current status. (1991)Dual coding theory: Retrospec…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…The halo effect: Evidence for unconscious alteration of judgments. 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References

  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1991Dual coding theory: Retrospect and current status.2,286 cited
  • 1977The halo effect: Evidence for unconscious alteration of judgments.2,079 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2011Brand Love1,603 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
  • 2008Benefits of multisensory learning1,237 cited
  • 2001Congruency of scent and music as a driver of in-store evaluations and behavior1,154 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
  • 2005Value From Regulatory Fit743 cited
  • 2014

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Store Atmospherics: A Multisensory Perspective
666 cited
  • 2000Distinguishing Gains from Nonlosses and Losses from Nongains: A Regulatory Focus Perspective on Hedonic Intensity647 cited
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