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Conform to local: how local vs global brand positioning increases consumer conformity
16 references·0 citing·56 second hopsampled
Conform to local: how local vs global brand positioning increases consumer conformity (2025)Conform to local: how local vs global bra…Construct Validity of the Need to Belong Scale: Mapping the Nomological Network (2013)Construct Validity of the Nee…A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products (2010)A Global Investigation into t…Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007)Where Consumers Diverge from …Power, optimism, and risk‐taking (2006)Power, optimism, and risk‐tak…Helping one's way to the top: Self-monitors achieve status by helping others and knowing who helps whom. (2006)Helping one's way to the top:…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …The psychology of globalization. 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References

  • 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.25,195 cited
  • 2004Social Influence: Compliance and Conformity6,582 cited
  • 1995Measuring belongingness: The Social Connectedness and the Social Assurance scales.1,524 cited
  • 2002The psychology of globalization.1,444 cited
  • 2007Where Consumers Diverge from Others: Identity Signaling and Product Domains1,322 cited
  • 2006Power, optimism, and risk‐taking1,208 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,175 cited
  • 2002How perceived brand globalness creates brand value1,115 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,017 cited
  • 2013Construct Validity of the Need to Belong Scale: Mapping the Nomological Network951 cited
  • 1998The relationship between social connectedness and anxiety, self-esteem, and social identity.646 cited
  • 2006Helping one's way to the top: Self-monitors achieve status by helping others and knowing who helps whom.527 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”507 cited
  • 2000Broad Dispositions, Broad Aspirations: The Intersection of Personality Traits and Major Life Goals

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494 cited
  • 2010A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products469 cited
  • 1997The desire for unique consumer products: A new individual differences scale396 cited
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