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When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception
16 references·0 citing·54 second hop
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References

  • 1998Measuring individual differences in implicit cognition: The implicit association test.9,206 cited
  • 1999Rethinking authenticity in tourism experience3,312 cited
  • 1972Strategies for diversification1,257 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
  • 2008Social identity contingencies: How diversity cues signal threat or safety for African Americans in mainstream institutions.786 cited
  • 2012Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets684 cited
  • 2012Identity-based consumer behavior642 cited
  • 2005Border Crossing: Bricolage and the Erosion of Categorical Boundaries in French Gastronomy632 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion603 cited
  • 2000Focusing the Corporate Product: Securities Analysts and De-diversification562 cited
  • 2008Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.548 cited
  • 2005The Targeting of Advertising522 cited
  • 2017Two axes of subordination: A new model of racial position.476 cited
  • 2006To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences459 cited

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2004
Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments
368 cited
  • 2001What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response362 cited
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