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Predictive analytics in customer behavior: Unveiling economic and governance insights through machine learning
15 references·0 citing·45 second hop
Predictive analytics in customer behavior: Unveiling economic and governance insights through machine learning (2025)Predictive analytics in customer behavior…The Role of Complex Systems in Predictive Analytics for E-Commerce Innovations in Business Management (2024)The Role of Complex Systems i…Predictive analytics in customer behavior: Anticipating trends and preferences (2024)Predictive analytics in custo…Enhancing e-Commerce Strategies: A Deep Learning Framework for Customer Behavior Prediction (2024)Enhancing e-Commerce Strategi…The usefulness of socio-demographic variables in predicting purchase decisions: Evidence from machine learning procedures (2022)The usefulness of socio-demog…Systematic review of gender differences and similarities in online consumers’ shopping behavior (2021)Systematic review of gender d…Putting AI ethics to work: are the tools fit for purpose? (2021)Putting AI ethics to work: ar…What factors determine e-satisfaction and consumer spending in e-commerce retailing? (2017)What factors determine e-sati…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Creating Value with Big Data Analytics (2016)Creating Value with Big Data …How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study (2015)How ‘big data’ can make big i…Economics in the age of big data (2014)Economics in the age of big d…Business Intelligence and Analytics: From Big Data to Big Impact (2012)Business Intelligence and Ana…Predictive Analytics in Information Systems Research1 (2011)Predictive Analytics in Infor…Optimizing Service Productivity (2011)Optimizing Service Productivi…Building and sustaining profitable customer loyalty for the 21st century (2004)Building and sustaining profi…Case Study Research: Design and Methods (1984)Big data: the management revolution. 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(1984)Risk Society, Towards a New Modernity (1994)Strategic management a stakeholder approach (2010)Auditing of AI: Legal, Ethical and Technical Approaches (2023)Artificial intelligence for literature reviews: opportunities and challenges (2024)Bias and ethics of AI systems applied in auditing - A systematic review (2024)Beyond the hype: Big data concepts, methods, and analytics (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)Linking Data‐Rich Environments with Service Innovation in Incumbent Firms: A Conceptual Framework and Research Propositions (2017)The state of marketing analytics in research and practice (2019)Institutional investor ESG activism and corporate green innovation against climate change: Exploring differences between digital and non-digital firms (2024)
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References

  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 2015How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study1,796 cited
  • 2011Predictive Analytics in Information Systems Research11,323 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2004Building and sustaining profitable customer loyalty for the 21st century760 cited
  • 2014Economics in the age of big data528 cited
  • 2017What factors determine e-satisfaction and consumer spending in e-commerce retailing?340 cited
  • 2021Putting AI ethics to work: are the tools fit for purpose?252 cited
  • 2011Optimizing Service Productivity195 cited
  • 2016Creating Value with Big Data Analytics135 cited
  • 2021Systematic review of gender differences and similarities in online consumers’ shopping behavior113 cited
  • 2024Predictive analytics in customer behavior: Anticipating trends and preferences61 cited
  • 2022The usefulness of socio-demographic variables in predicting purchase decisions: Evidence from machine learning procedures31 cited
  • 2024The Role of Complex Systems in Predictive Analytics for E-Commerce Innovations in Business Management29 cited
  • 2024

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Enhancing e-Commerce Strategies: A Deep Learning Framework for Customer Behavior Prediction
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